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Impossible Foods ‘Seeks Approval’ To Sell Its Plant-Based Meat In Europe

Reading Time: < 1 minute Plant-based startup Impossible Foods is ‘seeking approval’ to sell its meatless burgers in Europe, a major news outlet has revealed. According to CNBC, the company has filed a request to gain authorization for the use of soy leghemoglobin (commonly known as heme) in the European Union. The application, which was filed on September 30, has […]

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Nestlé To Rename Its ‘Incredible’ Burger After Losing Legal Battle With Impossible Foods

Reading Time: < 1 minute Swiss conglomerate Nestlé will stop marketing its meat-free burgers as ‘incredible’ after losing a legal battle with plant-based startup Impossible Foods. In a preliminary ruling, the District Court in The Hague, Netherlands, said the words ‘incredible’ and ‘impossible’ could confuse customers as the words sound and appear similar. Nestlé therefore has four weeks to remove […]

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Impossible Foods Struggling To Keep Up With ‘Scorching Demand’

Reading Time: 2 minutes Plant-based company, Impossible Foods, says it’s struggling to keep up with the ‘scorching demand’ of its meatless products, following a 50 percent growth in sales since the launch of its new 2.0 burger in January. ‘People are going crazy about it’ Major chains such as White Castle and Red Robin have reportedly run out of […]

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Impossible Foods Boss Blasts ‘Awful’ Plant-Based Meat That ‘Sucks’

Reading Time: 2 minutes Impossible Foods’ CEO Pat Brown has blasted some of the plant-based meat products on the market – saying he wishes they were better. Speaking to Business Insider, Brown refused to name any brands, but said some products are ‘awful’. He believes this is a problem, as if people try bad vegan meat, it ‘reinforces this […]

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Impossible Foods To Launch Its Plant-Based Burger In Grocery Stores

Reading Time: < 1 minute Meatless company, Impossible Foods, plans to launch its plant-based burger in grocery stores from September – after a key ingredient received approval from the Food and Drug Administration.  The FDA ruled that soy leghemoglobin, commonly referred to as heme, was ‘generally recognized as safe’ back in 2017 – but Impossible Foods’ use of the ingredient […]

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Impossible Foods ‘Back In Business’ Following Shortage Of Its Plant-Based Burgers

Reading Time: < 1 minute Plant-based brand, Impossible Foods, has announced it’s ‘back in business’ following the recent shortage of its meatless burgers.  The company announced it was struggling to keep up with the ‘scorching’ demand of its products last month, stating that any of the 9,000 restaurants where the Impossible Burger is on the menu could have been affected.  […]

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Impossible Foods Describes Plant-Based Fish As A ‘High Priority’

Reading Time: < 1 minute Plant-based food giant, Impossible Foods, has described plant-based fish as a ‘particularly high priority’ in its Impact Report 2019. The meat-free brand, who recently announced it was struggling to keep up with the ‘scorching demand‘ of its products, claims its platform ‘has never been burger-specific’ – despite the popularity of its plant-based patty. ‘A collapse […]