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News stories are never written persuasively or injected with an opinion. We tell the news to give facts verbatim and do not necessarily personally condone or approve of the companies we are writing about.
40 percent of our audience still consume meat and other animal products, and we recognize these plant-based options are popular with meat-eaters, flexitarians, and vegans, with KFC selling one million vegan burgers in the UK in just one month.
We also point out how divided the vegan community is when it comes to fast-food chains, often citing a recent survey carried out by magazine Vegan Food & Living which revealed 57 percent of respondents ‘would never eat at LFC. even if there were more vegan options’.
Unless tagged as a paid sponsorship, articles on new food releases are not be construed as promotion/ personal endorsement. As noted above, the way we write news avoids the use of persuasive language and serves to be impartial on the product/ brand itself.
Many vegans remove animal-products out of their diets for ethical reasons, not because of their health, and there are several Instagram accounts dedicated to sharing vegan junk food which is very popular within the community.
However, we also write about the benefits of a whole-food-plant-based diet if you’re against consuming processed products/ want to discover more on this particular topic.
While we report on celebrities that are vegan, such as Joaquin Phoenix, Lewis Hamilton, and Billie Eilish, we also recognize the influence non-vegan celebrities have when it comes to promoting a plant-based lifestyle.
For example, when Duchess of Sussex Meghan Markle told Housekeeping Magazine she loves ‘cropped pants in vegan leather’ – there was a 67 percent increase in internet searches for ‘vegan leather trousers’.
However, the way our news stories are constructed is not to be interpreted as praise/ personal endorsement.
We’re regulated by IMPRESS. If you would like to make an official complaint regarding one of our stories, you can email firstname.lastname@example.org or visit our Corrections & Complaints Policy page.