Reading Time: < 1 minute The Impossible Whopper (Photo: Burger King)
Reading Time: < 1 minute

A Burger King outlet in Brooklyn has delivered beef burgers to customers who ordered the plant-based Impossible Whopper from food delivery service Seamless.

The Impossible Whopper features the same burger build as the store’s traditional beef-based option, replacing the patty with Impossible Foods’ plant-based patty. It also features tomatoes, lettuce, mayonnaise, pickles, and sliced white onions on sesame seed bun. Mayo can be removed to make the option free of animal ingredients.

But currently, the Impossible Foods’ patty is only available in limited stores, including some in Missouri, Miami, Alabama, and Georgia.

Advertised – but not available

According to Eater, the 736 Broadway Burger King franchise was listing the Impossible Whopper on its menu, on Seamless. The fast food giant told Eater that ‘when a customer orders it, they’ve been sending a classic beef Whopper in its place, asking the driver to inform people of the swap’.

But drivers have not told numerous customers that the sandwich contains animal meat, and in addition, the receipt on the bag says ‘Impossible Whopper’, the outlet reports.

The mix-up was only revealed when a customer went into the bricks and mortar store and was told that outlet did not yet stock it. “I was incredulous,” he told Eater. “This is a city where there are a lot of reasons why people don’t eat [meat], from religion to health to ethics.”

‘Technical error’

A spokesperson for Burger King said that the Impossible Whopper being listed on Seamless was a ‘technical error’.

“We apologize for any confusion this has caused. Any guests who ordered an Impossible Whopper through delivery in the New York area and have any questions may call 1-866-394-2493,” the statement said.

PBN has contacted Burger King and will update this story in due course.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.