About

Plant Based News

Who

Plant Based News is a mission-led impact media platform focused on elevating the plant-based diet and its benefit to human health, the planet, and animals.

Our award-winning news team, along with our health and climate experts, bring together unique stories, news, and features that speak truth to power. Our content helps to make the shift to a sustainable diet and lifestyle informed and easy.

What

Through our editorial team, video producers, and experts, PBN uses the art of storytelling to unpack data around diet, climate, and ethics. We believe our readers are more open-minded than mainstream media often give them credit for, and our approach to news reflects that.

PBN is bringing the most important news about the shifting planet to readers where they are most likely to engage—across social media and video platforms.

Why

The world is changing. Ethics are no longer optional; if we’re not working to make our planet a more just, equitable, and sustainable place, we won’t have a planet at all. At PBN, we are working to be part of the solution by making veganism and plant-based living part of the mainstream narrative.

The world’s leading scientists agree that time is running out in the fight to stop the climate crisis. Shifting away from an animal-based food system is one of the most impactful ways we can slow global warming. It’s also a critical move in preventing future pandemics and bringing equity to our global food system.

But a plant-based diet isn’t enough—we also need to remove animals from fashion, entertainment, and experimentation.

Meet Our Team

Company Ownership

KBW Ventures, KOMS Media & Investments, Robert Lockie, Derek Holder, Seedrs Nominees, Veg Capital, Eat Well Investment Group, Geoff Oldfield, Jeremy Coller, Dixit Joshi, Kale United AB, Gautam Dalal, Shamsa Rana-Sinclair, Purebond, Richard Fitzgerald, Afzal Khan, Preeya Popat.

Chief Nibble Officer

Princess Nala

Chief Nibble Officer

Chief Barking Officer

Salem

Chief Barking Officer

Chief Treat Officer

Mango

Chief Treat Officer

Chief Squeeky Toy Officer

Tiggy

Chief Squeeky Toy Officer

Head of Monetization & Technology

Tom Leach

Head of Monetization & Technology

Ad Ops Director

Anja Pohl

Ad Ops Director

Head of Video & Design

Gerardo Arias

Head of Video & Design

Editor

Polly Foreman

Editor

Senior Social Media Manager

Darrell Sawczuk

Senior Social Media Manager

Social Brand Manager

Rochelle van Vuuren

Social Brand Manager

Freelance Writer

Claire Hamlett

Freelance Writer

Digital Publishing Assistant

Daniel Clark

Digital Publishing Assistant

Business Development Manager

Jake Krijger

Business Development Manager

Social Creative Producer

Marlene Carvalho

Social Creative Producer

Social Media Assistant

Sarah Tweed

Social Media Assistant

Operations & HR Manager

Xisca Taylor

Operations & HR Manager

Graphic Artist

Etia van Hell

Graphic Artist

Data Scientist & Lead Researcher

Nicholas Carter

Data Scientist & Lead Researcher

Podcast Editor & Audio Engineer

Phil Marriott 🦮

Podcast Editor & Audio Engineer

Gynecologist, Plant-Based Health Advisor

Dr Nitu Bajakel

Gynecologist, Plant-Based Health Advisor

YouTube  Host

Joe Best

YouTube Host

Kids Content Editor

Ashley Renne

Kids Content Editor

Nutritionist (MA Oxon, MSc Nutrition and Food Sciences, Dip IBLM)

Rohini Bajekal

Nutritionist (MA Oxon, MSc Nutrition and Food Sciences, Dip IBLM)

GP, Author, Plant-Based Health Advisor

Dr Gemma Newman

GP, Author, Plant-Based Health Advisor

Haematologist, Author, Plant-Based Health Advisor

Dr Shireen Kassam, MBBS, PhD, FRCPath, dipIBLM

Haematologist, Author, Plant-Based Health Advisor

Cofounder & Board Member

Robbie Lockie 🐈

Cofounder & Board Member

Founder & CEO

Klaus Mitchell

Founder & CEO

Work With Us & Advertise Your Product Or Company

Plant Based News produces creative digital content for brands. We also provide world-class advertising services to ethical and conscious consumer organizations.

Join the team

Our team is constantly expanding, so if you want to work with us, go to the page with active vacancies, read the requirements and, if you are suitable for us, send a resume! Thank you for taking the time to visit us.

© 2024 Plant Based News is a mission-led impact media platform focused on elevating the plant-based diet and its benefit to human health, the planet, and animals. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.

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