About PBN

Who

PBN is an award-winning, mission-led impact media platform covering all things health, environment and animals. We’ve been called a “global voice for sustainability” and “one of the most dynamic and influential media brands in the conscious consumer sector”.

We love making content, across our website, our social channels (4+ million followers) and with the partners we work with (we run a sponsored content model for companies that are mission-focused like us). We reach around 80 million people a month, and everything we do comes back to one aim: making the world a little better.

What

With a large editorial and social media team, video producers, and health and sustainability experts behind us, we use the craft of journalism and storytelling to unpack the data around diet, environment and ethics. Our goal is to present information in a way that’s clear, thoughtful, and that both educates and entertains.

That plays out everywhere our audience is. From daily posts on Instagram and TikTok covering the latest news and trends, to health education videos on YouTube and our podcast, we run an exciting news treadmill across 10+ platforms that keeps people informed.

Why

The world is facing serious problems, and we don’t think anyone needs to be preached at about them. But many of the shifts we need are obvious once you look, often hiding in plain sight. We use high-impact journalism to shine a spotlight on them.

We want to support better health outcomes and improve the way the world (and everyone in it) is treated. Moving towards a more plant-based lifestyle is one of the most effective things an individual can do, and it touches more issues than most people realise, from public health to the climate to how animals are treated across food, fashion and beyond. We’re proud of our reporting, and unafraid to be honest in our messaging.

Meet Our Team

Company Ownership

KOMS Media & Investments, Veg Capital, KBW Ventures, Derek Holder, Seedrs Nominees, Veg Capital, Eat Well Investment Group, Geoff Oldfield, Jeremy Coller, Dixit Joshi, Kale United AB, Gautam Dalal, Shamsa Rana-Sinclair, Purebond, Richard Fitzgerald, Afzal Khan, Preeya Popat.

Founder & CEO

Klaus Mitchell

Founder & CEO

Cofounder

Robbie Lockie

Cofounder

Ad Ops Director

Anja Da Silva

Ad Ops Director

Senior Social Media Manager

Darrell Sawczuk

Senior Social Media Manager

Social Media Assistant

Sarah Tweed

Social Media Assistant

Social Brand Manager

Rochelle van Vuuren

Social Brand Manager

Operations Manager

Xisca Taylor

Operations Manager

Head of Video & Design

Gerardo Arias

Head of Video & Design

Head of Monetization & Technology

Tom Leach

Head of Monetization & Technology

Senior Writer

Liam Pritchett

Senior Writer

Recipe Writer

Kaitlyn Lourens

Recipe Writer

Paid Social Manager

Neliswa Kheswa

Paid Social Manager

Google Ads Specialist

Jennifer Mourenza

Google Ads Specialist

The Sustainability Awards Operations

Aishah Alvi

The Sustainability Awards Operations

Work With Us & Advertise Your Product Or Company

PBN runs a sponsored content model and offers whitelisting (alongside other digital marketing services) across our network of conscious consumer platforms. That network includes our main page, PBN Food, PBN Fashion, The Sustainability Awards, our podcast and more.

Join the team

Our team is constantly expanding, so if you want to work with us, go to the page with active vacancies, read the requirements and, if you are suitable for us, send a resume! Thank you for taking the time to visit us.

© 2026 Plant Based News is an award winning mission-led impact media platform covering all things health, environment & animals. | Plant Based News Ltd, 869 High Road, London, United Kingdom, N12 8QA, United Kingdom.

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