Childhood friends from Sheffield, Henry Firth and Ian Theasby joined forces to create BOSH!, and in the process, have become the godfathers of modern-day plant-based food. In June 2016, they began their mission to put more plants on plates by launching what has now become the world’s biggest vegan social media brand, reaching 26 million views a month and over 2.5 billion views to date. Their social media presence continues to grow, with their huge social following now sitting at 3.1 million.