Nestlé To Rename Its ‘Incredible’ Burger After Losing Legal Battle With Impossible Foods

Reading Time: < 1 minute Swiss conglomerate Nestlé will stop marketing its meat-free burgers as ‘incredible’ after losing a legal battle with plant-based startup Impossible Foods. In a preliminary ruling, the District Court in The Hague, Netherlands, said the words ‘incredible’ and ‘impossible’ could confuse customers as the words sound and appear similar. Nestlé therefore has four weeks to remove […]