Work With Us!

Fully Remote Role 

London Based Company

Competitive Rates

Company Overview:

PBN Digital is the paid media focused agency working alongside Plant Based News, a leading media platform. PBN Digital works with mission-aligned clients (food, beverage, supplement and other subscription based or other companies) to provide whitelisting as well as other paid media services. We are seeking a Paid Media Creative Strategist & Producer to join our collaborative team and contribute to the ideation, creation, and optimization of compelling Meta ad assets.

Position Overview:

We are looking for an experienced and creative thinking  individual to join our team as a Paid Media Creative Strategist & Producer. They will be responsible for the content creation used in ad campaigns by developing out of the box ideas. This role requires a blend of creative vision, strategic thinking, and data-driven decision-making. The ideal candidate will have extensive experience in performance marketing, particularly on Meta platforms, and a proven track record in creating high-performing ad assets. They will be responsible for strategy across the paid media funnel stages (bottom / mid / top of funnel) to develop creative briefs for the design team. They will work closely with the design and ad ops team to bring the concepts to life, steering the creative direction based on data insights. The role will include presenting innovative concepts to clients. 

Responsibilities:

• Develop and execute innovative creative ad concepts and strategies for ad campaigns, aligning with client objectives and target audience preferences by analysing data from Meta campaigns.
• Manage copywriting for ad campaigns, ensuring compelling and on-brand messaging that resonates with the target audience.
• Conduct market research and analysis to identify trends, consumer insights, and competitive landscapes, informing the development of strategic campaign briefs.
• Lead the creation of comprehensive creative briefs, detailing key messaging, visual concepts, and technical specifications for Meta ad assets.
• Collaborate closely with the design team to oversee the production and refinement of ad assets, providing feedback, guidance, and support throughout the creative process.
• Manage project timelines, deadlines, and deliverables, ensuring projects stay on track and meet client expectations.
• Analyse performance data and reports to steer the creative direction and optimize ad assets for better performance.
• Present new concepts, ideas, and trends to clients, showcasing the strategic vision and creative direction.
• Stay informed about industry trends, emerging technologies, and best practices in performance marketing, including Meta ad formats and optimization strategies.
• Help manage the creative team, fostering a collaborative and innovative work environment.

Requirements:

• 5-6 years of experience in content creation for paid media channels, particularly with Meta platforms.
• Strong creative instincts and the ability to think conceptually, generating innovative ideas and solutions to meet client objectives.
• Proven track record of creating high-performing ad assets and campaigns.
• Excellent communication and interpersonal skills, with the ability to present ideas confidently and build strong client relationships.
• Strong analytical skills and the ability to interpret performance data to inform creative decisions.
• Self-starter with the ability to manage multiple tasks and priorities simultaneously in a fast-paced environment.
• Bachelor’s degree in marketing, advertising, communications, or a related field preferred.

Benefits:

• • Opportunity to work alongside experienced professionals in the performance marketing industry and contribute to impactful campaigns for conscious brands.
  • Collaborative and supportive work environment with opportunities for professional development.
  • Huge growth opportunities for the right candidate. 

Application Process:

If you are passionate about design, sustainability, and making a difference, we’d love to hear from you! Please submit your resume, portfolio, and a cover letter outlining your relevant experience and why you’re interested in joining the team. Please send all applications to [email protected]

POTENTIAL ACTIVE ROLE

As Plant Based News grows, we are interested in hearing from individuals with senior level experience. We have huge plans and need strong leadership. Could this be you?