Veganuary 2024 is finally here! Following the UK’s most vegan Christmas, Veganuary 2024 looks set to be another huge year for the vegan food challenge. After Veganuary 2023 saw more people sign up to a month of plant-based eating than ever before, this year could see more records fall. In its tenth year, Veganuary has become a household name and a global event.
For Veganuary first-timers and seasoned vegans alike, there are a huge number of products released specially this time of year to cater to sky-high demand for plant-based food. This article rounds up our picks of the best Veganuary launches in 2024. We will keep updating this throughout the month with new releases, so keep checking back for the latest launches.
What is Veganuary?
Veganuary is a month-long vegan eating challenge started in 2014 by Jane Land and Matthew Glover.
A recent film told the story of Veganuary’s first decade from a kitchen table in Yorkshire to a worldwide phenomenon inspiring millions to make positive choices with their diets. “It’s given veganism a positive brand makeover,” Evanna Lynch says in the film.
As well as encouraging people to try new foods in its one-month challenge, Veganuary has achieved sustained dietary changes for many. In 2023, a half-year survey found that more than a quarter of new signups had kept up a plant-based diet six months after taking part in Veganuary.
Product launches for Veganuary 2024
Over the years, more and more brands have been getting involved with Veganuary. Memorable vegan food launches have included the Greggs sausage roll in 2019 and Subway’s vegan chicken sub in 2022. Most major chains and brands now have several vegan products and dedicated vegan menus.
Veganism has never been more accessible. In 2024, big names from Pizza Hut to Magnum, are releasing new products as Veganuary specials. Whether you’re looking for milk, honey, pizza, ice cream, pies, drinks, or fish, there is something for everyone this Veganuary. Here are a selection of vegan food launches to try in Veganuary 2024.
M!LK by The Coconut Collab
Known for its yogurts and desserts, vegan brand The Coconut Collab is launching a plant-based M!LK™ for Veganuary 2024. The barista-style milk looks, tastes, and behaves like its dairy counterparts – without the cow. For new vegans, try M!LK™ in your hot drinks, cereals, and everything else that you like to use dairy milk in. Available from Ocado now, RRP £2.35.
Pukka’s Vegan No Steak Pie and Slice
Pie-maker Pukka is going big for Veganuary 2024 with two new launches. The No Steak Pie features vegan “steak” pieces, gravy, and diced onion encased in puff pastry. No Steak Pie (RRP £1.99) and No Steak Slice (RRP. £1.95) available at Sainsbury’s from December 29 and Asda from January 1. The No Steak Pie will also be available at Tesco from the January 1.
Beyond Meat Pepperoni at Pizza Hut
For Veganuary 2024, official sponsor Beyond Meat is bringing its Beyond Pepperoni to Pizza Hut. Pizza lovers can enjoy Pizza Hut’s new plant-based pepperoni topping on the Big New Yorker Pizza, Beyond Pepperoni Feast Pizza, and Beyond Pepperoni Melt. Available at Pizza Hut Delivery and arriving at Pizza Hut restaurants from January 8.
VFC One Bag frozen ready meals
Popular fake-meat brand VFC has launched a new range of fakeaway ready meals for Veganuary. With Chick*n Fried Rice and Chick*n Curry, VFC is offering the UK takeaway classics in a healthier, convenient, meat-free format. Available in Sainsbury’s and Morrisons for the start of Veganuary.
Tesco’s Plant Chef range
Tesco’s Plant Chef range is expanding for Veganuary 2024. In stores and online from January 1, the range features dishes inspired by food from the USA, India, Asia, and Mexico. Chilled items include Sweet Potato Katsu Style Curry and Mexican Inspired Bean Burgers. Frozen items include No-Beef Meatballs and No-Chicken Strips.
Moo Free Bubble Bars
Free-from chocolatiers Moo Free have launched a new range of Bubble Bars just in time for Veganuary. With two flavors to keep both milk and white chocolate lovers happy, you can choose from Moofreesas or Cookie Crunch. Like the rest of the Moo Free range, these are made in the UK using Moo Free’s chocolate using Rainforest Alliance cocoa from certified farmers. Both bars are 35g, £1.20 available from Sainsburys or online from Moo Free.
HAPPIEE!™ Seafood range
Plant-based brand HAPPIEE!™ has launched a range of plant-based seafood for Veganuary 2024. HAPPIEE!™ is debuting Shrimpiee, Squidiee, and Calamariee plant-based prawn and squid. Sustainable seafood can only mean vegan seafood. HAPPIEE!™’s plant-based seafood is now available at Ocado and Tesco and is launching in Asda stores on January 3 at RSP £3.50.
Higgidy Spinach, Red Pepper and Basil Mini Muffins
Higgidy has a wide range of plant-based options and has expanded further for Veganuary 2024. Its new Spinach and Red Pepper Mini Vegan Muffins are made using oat milk, basil oil, and butternut squash puree to create a moist muffin texture. Also contains pine nuts and basil. RRP £3.85, available from Ocado, Tesco, Waitrose and Abel & Cole.
Higgidy Sweet Potato Katsu Curry Lattices
It’s not one but two Veganuary launches from official Veganuary 2024 sponsor Higgidy. These little lattice bites are butternut squash puff pastry parcels filled with sweet potato and cauliflower. RRP £3.85, available at Waitrose, Ocado and Tesco.
Bill’s Veganuary specials
Bill’s restaurant and bar has launched three new vegan specials for Veganuary 2024, including blueberry pancakes, a “chicken” burger, and a roasted chestnut bake. The vegan pancake stack is made with OGGs® plant-based egg alternative and topped with a choice of vegan bacon or fruit. It comes as a 3 stack (from £8.00) or 5 stack (from £9.95), and is available all day. The Moroccan spiced “chicken” burger (from £14.50) is served with pickled red cabbage, chargrilled red pepper, spiced vegan mayo, pickles, guindilla chilli, and rosemary salted chips on the side. Finally, Bill’s is offering a roasted chestnut or butternut bake (from £12.95). A creamy vegan cheese sauce complements butterbeans, roast butternut squash and spinach and topped with a chestnut, cranberry and pumpkin seed crumble.
Better Foodie’s Vegan H*ney
Organic food producer Better Foodie is launching a plant-based honey in the UK for Veganuary 2024. In partnership with California-based start-up MeliBio, will be rolling out the award-winning Vegan H*ney across approximately 200 retailers in the UK. Identical to honey on a molecular level, Vegan H*ney is created using a proprietary plant extract blend, emulating the wildflowers required for real bees to create honey.
Sweet Freedom Barista Coffee Syrups
Sweet Freedom’s barista syrups are completely natural, with the sweetness coming from apple and grapes. With no refined sugar or artificial sweeteners, Sweet Freedom’s products are popular amongst health conscious consumers. Available in three flavours – vanilla, caramel, and hazelnut – these barista syrups have won a Great Taste Award. Available online from Sweet Freedom from £3.75.
Crosstown Vegan Doughnuts
Doughnut lovers are in luck: Crosstown is stepping things up this year with three brand new Veganuary treats. The Pistachio & Rose Doughnut (left) features rose icing over Crosstown’s signature vegan sourdough. It has a pistachio and rose custard filling, and comes topped with pistachio crumble. The Coffee, Cardamom & Coconut Doughnut (top, middle) adds a coffee and cardamom custard to a cocoa dough. It is then dipped in coconut glaze and coated in coconut angel flakes. Finally, the Matcha & Rhubarb Dough Bite (right) – Crosstown’s first vegan matcha flavour – is a mini vegan doughnut with rhubarb and strawberry compote filling. It is topped with a matcha and green tea glaze and strawberry crumble. All three will be available in all Crosstown stores from January 1. Available individually or in special Veganuary boxes of six, 12 or 15 mini.
Papa Johns Vegan BBQ “Chicken” Pizza
For Veganuary 2024, Papa John’s is launching a new limited-edition Vegan BBQ “Chicken” pizza and vegan “chicken” topping to its menu from January 2. The new pizza is topped with vegan “Sheese,” slices of the newly launched plant-based “Chicken” pieces, mushrooms, onions, and a sweet and tangy BBQ drizzle. The vegan “chicken” topping will be available across the Papa Johns menu.
Galaxy Vegan Fruit and Nut
GALAXY has launched a Vegan Fruit and Nut for a sweet Veganuary treat. Cocoa, creamy hazelnut paste, raisins and roasted hazelnuts… this is a dairy free, gluten free and Vegan Society certified Fruit and Nut chocolate bar. Available as a 100g or 40g bar from Morrisons.
Clean label plant-based pioneers Planted has launched a Plant Based Duck Hoisin for Veganuary 2024. Easy to prepare, planted.duck Hoisin builds on the common flavours of East Asian cuisine. From stir-fries to bao buns and bowls, its sweet yet tangy flavor is adaptable to many dishes. Available exclusively in Tesco nationwide.
Aldi Plant Menu Ice Creams
Budget supermarket Aldi has launched two new vegan ice cream cones for Veganuary 2024. Available in two flavors – Strawberry Cheesecake and Chocolate & Hazelnut – the Cornetto-style ice creams cost £1.99 for a box of four.
Pollen + Grace Chilled Ready Meals
Plant-based food-to-go specialist Pollen + Grace has launched a new chef-crafted, plant-packed range of chilled ready meals. The range is launching with three dishes: Aubergine + Lentil Moussaka, Saag Aloo Potato Pie, and Thai Red Vegetable Curry. Available in Co-op, Ocado, and Booths, plus independent retailers. RRP £4.55-£6.
Oato’s Oat Milk
Oato’s oat milk is delivered around the UK in reusable glass bottles on milk rounds. Made in the UK with 100 percent British Oats and water from the Lake District, they offer Barista Whole and Chocoloato, a chocolate oat milk. Find your local delivery.
A golden biscuit sandwich with a vanilla cream filling and sprinkles. CRAVE’s products are vegan, gluten-free, and palm oil-free. One of many exciting food launches for Veganuary 2024. Available now from Sainsbury’s.
VFC partners with Grubby
Plant-based recipe kit start-up, Grubby, has teamed with VFC, in a Veganuary collaboration. VFC will feature as Grubby’s exclusive breaded chick*n partner, starting with three VFC recipes on Grubby’s Veganuary menu and a further five creations to follow later in the new year. Exclusive dishes will include Crispy Chicken Burger, Korean Fried Chicken, and Chicken Katsu curry.
Kallø Veggie Thins
Crunchy vegan snacking flatbreads made from chickpea flour. These gluten-free crackers have no artificial colors, flavors, or preservatives. High in fiber and a good source of protein, Kallø’s Veggie Thins are baked not fried and available in three flavors: mixed seeds, beetroot, and rosemary and sea salt. Available from Waitrose, £1.50 RRP.
SHICKEN Teriyaki Kebab Skewers
Plant-based brand SHICKEN is launching a Teriyaki Kebab Skewer in the UK. Following the SHICKEN Tikka Kebab Skewers, which won a Great Taste award, the new skewers stretch the brand in a new direction. SHICKEN has a focus on natural plant-based ingredients, authentic marinades, and recyclable packaging. Available in Costco, 960g pack for £9.99.
The Flower Farm Spread
The Flower Farm is a palm oil free, plant-based spread. Unlike traditional margarines, which can contain up to 50 per cent palm oil, The Flower Farm swaps palm oil for shea butter. This sustainable alternative is extracted from the nuts of the Karité tree, 2 billion of which grow naturally in the African Savannah. Available in Sainsbury’s for £2.95 per 450g tub.
FHIRST Living Sodas
The new living sodas from FHIRST contain two billion living cultures and 5 grams of prebiotic plant fibre. Available in Cherry Vanilla, Ginger Mandarin, and Passion Fruit flavours, these all-natural sodas have zero sugar and contain gut-friendly probiotics and prebiotics, as well as added zinc. Available initially from independent health stores and online, RRP from £2.49 a can.
Co-op’s expanded vegan range
Gro, Co-op’s plant-based brand, has expanded for Veganuary 2024, with four new vegan lunch products. The new range festures Gro No Chicken & Chorizo Sandwich, Gro No Duck Hoisin Wrap, Gro Sweet Potato Falafel & Grains Salad, and Gro Roast Veg & Pesto Pasta Salad. All four will be part of Co-op’s meal deal offer.
Empie Vegan Chocolate & Vanilla Milk
Health brand GoE Wellness has launched two new vegan milk drinks for Veganuary 2024. A curated blend of water, hemp seeds (6 percent), rice syrup, and sugar cane, these plant-based milk drinks have no artificial additives. Available online.
Smunchy Peanut Butter from Proper Nutty
Proper Nutty is “bean to cup” peanut butter. Each jar is slow-roasted, ground, and packaged in plastic-free packaging in small batches in the UK within two hours. The entire range is naturally vegan, gluten-free, soy-free, and dairy-free; Proper Nutty is also free from palm oil, plastic, and sugar. Available now at Morrisons, £3 for 280g jar.
Wetherspoons Beyond BBQ stack meal
For Veganuary 2024, Wetherspoons has launched a Beyond BBQ stack meal. The burger build consists of an award-winning Beyond Burger, BBQ sauce, onion rings, iceberg lettuce, red onion, and tomato in a plant-based brioche bun. Served with chips and a drink for £7.50 (soft drink) and £8.97 (alcoholic drink).
Magnum Chill Blueberry Cookie
Launching for Veganuary 2024, the newest addition to Magnum’s vegan range features vanilla-biscuit flavored ice cream, blueberry sorbet, and cookie pieces.
Plant Protein Superblend from Myvegan
Vegan nutrition specialist Myvegan has launched a new Plant Protein Superblend in time for Veganuary 2024. Using upcycled barley and rice protein powder extracted from the otherwise-wasted by-product of the beer industry, this protein superblend contains 20g of plant-based protein per serving. It is available in three flavors – iced coffee, chocolate, and caramel – from Myvegan. Prices start at £2.49 RRP.
Bio&Me Porridge Pots
Vegan and gluten-free porridge pots, high in fiber and with no added sugar. With ingredient chosen for your gut biome, Bio&Me porridge pots come in two flavors: Spiced Apple and Nice & Nutty. Available in Tesco and Sainsbury’s, RSP £1.15.
The UK’s leading kombucha maker has launched a brand new Energy drink. It has the same level of caffeine as other energy drinks on the market but is powered by natural ingredients green tea, raw green coffee bean extract, and ginseng. Sugar free and with artificial additives, it also contains live cultures, antioxidants, and organic acids to support gut health. Available in WHSmith, RRP £2, and online from Remedy.
Made from a blend of cocoa, cashew nut, and pea, Chocomel Plant-Based is a sweet vegan drink that can enjoyed hot or cold. Available from Tesco and Morrisons stores nationwide, RRP £3.20.
Protein Ball Co’s vegan balls
The Protein Ball Co is launching two brand new vegan flavours for Veganuary 2024. The Choc Chip Muffin and Salted Caramel protein + vitamin balls are an on-the-go treat for health-conscious consumers. Available online, RRP £18.99 for a box of 10.