Interest in vegan meat is soaring on Amazon, the world’s largest online retailer. In the month of June, shoppers searched for plant-based meat 44,000 times.
Label Insight published the information. According to its website, the company is the ‘most trusted product data source’ in the consumer packaged goods industry. It’s used by more than 30,000 brands, including Google and Walmart, as well as the FDA and USDA.
Label Insight found that vegan-curious Amazon shoppers mostly looked up terms like ‘vegan meat’, ‘vegan burgers’, ‘vegan chicken’, and ‘vegan fish’. Amazon searches for bean burgers jumped up 45 percent in that month, too.
Label Insight made a similar discovery last year in its report Activating Attributes: How Brands Can Avoid Missing Millions.
Looking at data from a range of online retailers, the company found that ‘vegan’ was the second most-searched for attribute in the snack category. It was also the seventh most-searched for attribute across all categories.
Vegan food on the rise
One vegan meat brand, The Very Good Food Company, announced its orders had risen by 1686 percent last year compared to the same period in 2019. Its product sales also jumped by 582 percent.
UK-based vegan brand Squeaky Bean announced its sales had gone up 222 percent in January, compared to January 2020.
Simon Day, Head of Marketing at Winterbotham Darby Squeaky Bean, commented: “It has been heartening to see the growth of the plant-based category as a whole.
“The most encouraging sign for the future is that the food on offer continues to get more delicious, more varied, and more relevant to people’s lives.
“Our focus is on continuing that momentum through 2021 and beyond!”