Reading Time: 2 minutes 'Almost 40 percent of households now have plant-based milk in their fridge' Credit: Adobe. Do not use without permission.
Reading Time: 2 minutes

Plant-based food sales in the US retail sector grew by 27 percent in 2020, and exceeded $7 billion.

The data*, commissioned by the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI), was published today. 

Plant-based food sales

It found the plant-based food market grew almost twice as fast as the total US retail food market. Which, increased 15 percent in 2020 due to COVID-19 shutting down restaurants.

The report also says the value of plant-based meat – the second-largest plant-based category – hit $1.4 billion last year. 

Moreover, plant-based milk (the largest plant-based category) reached $2.5 billion and accounts for 35 percent of the total plant-based food market.

‘A fundamental shift’

Moreover, Julie Emmett is the Senior Director of Retail Partnerships at PBFA. In a statement sent to PBN, she said: “The data tells us unequivocally that we are experiencing a fundamental shift… An ever-growing number of consumers are choosing foods that taste good and boost their health by incorporating plant-based foods into their diet. 

“As this industry surpasses the $7 billion threshold… PBFA is excited to continue our work to help build a sustainable infrastructure, including domestic ingredients sourcing, for this growing demand to expand access to plant-based foods.”

‘A breakout year for plant-based foods’

Kyle Gaan is a Research Analyst at GFI. He added: “2020 was a breakout year for plant-based foods across the store. 

“The incredible growth we saw in plant-based foods overall, particularly plant-based meat, surpassed our expectations and is a clear sign of where consumer appetites are heading. 

“Almost 40 percent of households now have plant-based milk in their fridge. And, at this rate, it won’t be long until we see just as many households purchasing plant-based meat.”

*GFI and PBFA commissioned the data from SPINS and custom refined the data to reflect only plant-based products that directly replace animal-based products

Liam Giliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.