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Vegan meat brand The Very Good Food Company has announced plans for a ‘huge scale-up’ in 2021, as its sales have skyrocketed nearly 600 percent. 

In a statement sent to Plant Based News, the company says it set a new record for monthly sales in November 2020 of $782,790 – a 582 percent increase compared to the year before. 

It has also seen its orders rise by a staggering 1686 percent compared to November 2019 – raising $384,045 from 4,287 orders around Thanksgiving this year.

‘Through the roof’

Speaking to Bezinga about the brand’s performance, CEO Mitchell Scott said: “Our e-commerce sales went kind of through the roof during COVID and then our grocery store retail sales also saw a really strong [increase] as people are stocking up — they are cooking more at home.”

He added that the plant-based food market has been growing ‘faster than companies can keep up with demand’ in recent years and that 2021 will be a ‘huge scale-up year’ for the company. 


Sales of plant-based meat spiked by 264 percent during the COVID-19 lockdown, according to Nielsen data*.

The largest increase in grocery food sales were meat-free alternatives from Beyond Meat and Tofurky.

Other plant-based foods had also seen a sharp increase, including dried beans (140 percent), kidney beans (102 percent), and chickpeas (91 percent). 

*The data comes from a nine-week period ending on May 2, and was first seen on The Wall Street Journal

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.