Vegan Meat Brand Eyes ‘Huge Scale-Up’ After Sales Skyrocket Nearly 600%

The Very Good Food Company says its e-commerce says 'kind of went through the roof' amid the COVID-19 pandemic


1 Minutes Read

The Very Good Food Company The Very Good Food Company describes 2021 as a 'huge scale-up year' - Media Credit: The Very Good Food Company

Vegan meat brand The Very Good Food Company has announced plans for a ‘huge scale-up’ in 2021, as its sales have skyrocketed nearly 600 percent. 

In a statement sent to Plant Based News, the company says it set a new record for monthly sales in November 2020 of $782,790 – a 582 percent increase compared to the year before. 

It has also seen its orders rise by a staggering 1686 percent compared to November 2019 – raising $384,045 from 4,287 orders around Thanksgiving this year.

‘Through the roof’

Speaking to Bezinga about the brand’s performance, CEO Mitchell Scott said: “Our e-commerce sales went kind of through the roof during COVID and then our grocery store retail sales also saw a really strong [increase] as people are stocking up — they are cooking more at home.”

He added that the plant-based food market has been growing ‘faster than companies can keep up with demand’ in recent years and that 2021 will be a ‘huge scale-up year’ for the company. 


Sales of plant-based meat spiked by 264 percent during the COVID-19 lockdown, according to Nielsen data*.

The largest increase in grocery food sales were meat-free alternatives from Beyond Meat and Tofurky.

Other plant-based foods had also seen a sharp increase, including dried beans (140 percent), kidney beans (102 percent), and chickpeas (91 percent). 

*The data comes from a nine-week period ending on May 2, and was first seen on The Wall Street Journal

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