Jeremy Clarkson attends the 'The Grand Tour' TV Show Season 2 premiere Jeremy Clarkson attends the 'The Grand Tour' TV Show Season 2 premiere - Media Credit: Erik Pendzich/Alamy Live News

Jeremy Clarkson Won’t Serve Vegetarian Food In New Beef-Only Restaurant

Vegans and vegetarians are seemingly not welcome in the celebrity farmer's world


2 Minutes Read

Jeremy Clarkson has exploited a planning permission loophole to convert an open-air barn into a restaurant. 

Located at his “Diddly Squat” Cotswolds farm, the venue serves no vegetarian options. It states this on a sign located at the entrance. The BBC’s Great British Menu chef Pip Lacey is in charge of the kitchen.

Clarkson was previously denied planning permission for a 50-seat bistro at the Chipping Norton farm. He appealed the decision, stating he needs to sell his produce through a restaurant to offset reduced farming subsidies. 

Clarkson later discovered a loophole that allows him to serve only beef produced from his domestic herd, in a weather-behest building. The television presenter and journalist used the “permitted development” regulation to switch an existing barn’s designated use on his land.

Unveiling a beef-only menu

Diddly Squat barn diners have no choice which cut of beef they eat. As part of a £69 three-course meal, cuts are varied and follow a “whole-animal” eating philosophy. 

“I am told 1,000 people can eat from one cow and we have had one hanging for 29 days,” Clarkson told The Times. “Some people are going to get oxtail, some tongue and some will get fillet steak.”

Diners reach their tables via tractor-towed trailers. The same goes for the toilets although quad bikes are offered for those that need to “move quickly.” 

Clarkson’s long-running ire with meat-free eaters

Clarkson has rarely held back when discussing meat-eating, previously declaring that “normal people eat meat.”

Furthermore, in his reality-style television show, Clarkson branded vegans as “lunatics” before criticizing Oxfordshire County Council. The latter adopted a vegan-only policy, making all council events entirely plant-based. The environmentally-motivated move drew Clarkson’s criticism. Animal-free options are also now available on Oxfordshire school menus.

Meat-free diners looking to enjoy high-end food in the Cotswolds can choose from two Michelin-starred venues within easy driving distance of Clarkson’s barn. 

The Ebrington Arms is 30 minutes away, serving a diverse and inclusive menu suitable for vegans and vegetarians. One hour away from Chipping Norton is The Dining Room at Whatley Manor. Highly regarded for its meat-free dishes, it caters to a variety of dietary needs.

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The Author

Amy Buxton

Amy enjoys reporting on vegan news and sustainability initiatives. She has a degree in English literature and language and is raising a next-gen vegan daughter.

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1 month ago

The SHADE of including Michelin-started restaurants that serve veggie options! HERE FOR IT!

John Merlot
John Merlot
1 month ago

Clarkson is obviously the ‘lunatic’.. his animals exist entirely on eating a plant based diet; I wouldn’t be surprised if he is pally with Ecclestone, and a supporter of Putin…!

Last edited 1 month ago by John Merlot
Susanna Farley
Susanna Farley
1 month ago
Reply to  John Merlot

What the hell has the Ukraine war go to do with Clarkson’s ban on vegan food? Let’s keep that out of the discussion here. It has zero relevance.

Ann Conroy
Ann Conroy
1 month ago

He needs to use up produce from his farm, so he serves only meals containing beef? What a wanker!

30 days ago

So Clarkson thinks I’m a lunatic? – I’ve been vegan for 28 years (I’m 56) and am in far better shape than he’s ever been, achieving it whilst avoiding animal cruelty. Hardly the actions of a lunatic. I wouldn’t give my hard earned money to support someone with oudated/archaic views like Clarkson anyway.

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