Beyond Meat’s global partnership with McDonald’s and Yum! Brands has been dubbed the ‘clearest sign yet that the future of meat will be plant-based’.
Food industry expert Bruce Friedrich made the comment in a statement sent to Plant Based News.
‘The future of plant-based meat’
Friedrich is also the executive director of The Good Food Institute (GFI). He said: “With these two deals, the world’s largest restaurant chains are placing plant-based meat directly on the plates of millions of customers around the world. McDonald’s and Yum! Brands have doubled down on plant-based meat and have demonstrated the long-term potential they see in the category. This is the clearest sign yet that the future of meat will be plant-based.
“With more restaurants and revenue than any other food chains on the planet, McDonald’s and Yum Brands will bring plant-based meat onto the mainstream menus of millions of people.
“When these restaurant chains move, the entire food industry takes notice. These agreements will reverberate throughout the global supply chain and send a strong signal for the future of plant-based meat in restaurants.
“The adoption of plant-based meat is gaining traction worldwide and offers the prospect of producing meat in ways that reduce our impact on the planet.”
‘A giant step closer’
Friedrich then added: “The global demand for meat is projected to increase significantly by 2050… There is no question that bolstering global protein supplies with plant-based meat will be key to feeding a growing population.”
“Progress happens when the more sustainable choice is the default choice. The agreement between Beyond Meat, McDonald’s, and Yum! Brands gets plant-based meats a giant step closer to becoming standard fare and the default choice.”
Beyond Meat partnership
The plant-based startup will co-create and ‘crave-able and innovative plant-based protein menu items’ for Yum! Brands over the next several years. This includes companies such as KFC, Pizza Hut, and Taco Bell.
Moreover, it will become the preferred supplier for the patty in McDonald’s new McPlant range. Also, Beyond Meat will work with the chain to co-develop plant-based chicken, pork, and egg.