Beyond Meat has landed global partnerships with the McDonald’s Corporation and Yum! Brands.
The plant-based startup will co-create and ‘crave-able and innovative plant-based protein menu items’ for Yum! Brands over the next several years. This includes companies such as KFC, Pizza Hut, and Taco Bell.
With McDonald’s, it will become the preferred supplier for the patty in the McPlant range. Also, Beyond Meat will work with the chain to co-develop plant-based chicken, pork, and egg.
‘An exciting milestone for Beyond Meat’
“We’re proud to enter into this strategic global agreement with McDonald’s,” said Beyond’s CEO Ethan Brown. [It’s] an exciting milestone for Beyond Meat, and [we] look forward to serving McDonald’s as they bring expanded choice to menus globally.
“We’ll combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce crave-able, plant-based items consumers will love.”
Chris Turner is Yum! Brands’ CFO. He also said: “Given the consumer response during recent tests with Beyond Meat… We’re excited about the long-term potential plant-based protein menu items have to attract more customers to our brands. Especially younger consumers.
Turner then concluded: “We expect this Beyond Meat partnership to strengthen our brands’ capability to offer delicious, plant-based menu items that are driven by consumer demand for more diverse protein options and our brands’ strategies in local markets.”