Eat Just Plans To Launch Vegan Egg In Europe By End Of Year 'Our goal (is) to be the most consumed egg in the world' - Media Credit: Eat Just

Eat Just Plans To Launch Vegan Egg In Europe By End Of Year

The brand's CEO Josh Tetrick says he's 'optimistic' JUST Egg will make its European debut in 2021...


2 Minutes Read

Food-tech brand Eat Just aims to launch its vegan egg alternative across Europe by the end of 2021.

The company’s CEO Josh Tetrick announced the expansion plans at this year’s virtual New Food Conference.

Eat Just Europe launch

When asked about plans to launch JUST Egg in Europe, he said: “We’re in the process of working with regulators and we are optimistic that we will be launching until the end of the year. 

“Our goal [is] to be the most consumed egg in the world. It is more healthy, you don’t need the chicken. 

“In order to eat an animal, you need to slaughter, you need to use antibiotics, you need to tear down the rainforest. Or maybe this used to be the case, it’s not anymore.”

No further details have been revealed. 

Vegan egg

Earlier this year, Eat Just announced it had sold the equivalent of 100 million chicken eggs.

The company celebrated the landmark achievement on Twitter, where it described itself as ‘the fastest-growing egg brand in the US’.

It added: “This is a major milestone for us in our mission to build a better food system. We’re incredibly grateful that you’ve been a part of getting us here.”

The announcement shortly follows a recent finance round, where Eat Just secured a staggering $200 million.

The money will be used to build capacity for Eat Just’s pioneering products. It will also help accelerate research and build its brands in ‘key international markets’.

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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1 year ago

I love Just Egg and am stoked to see they will come to Europe! Would be great if it was produced
locally and sold in refillable jars with deposit instead of disposable plastic bottles to minimize packaging waste.

1 year ago

This is big news! Eat Just is just one of the brands looking at the plant-based eggs space. We wrote an entire blog post with data & insights from our trend prediction platform about the upcoming vegan egg trends and industry in general.
Happy to hear your thoughts on it. 🙂

Would love your thoughts, please comment.x