A new advert that sees kids get confused by the concept of vegan chicken has been released to promote Burger King’s meat-free range.
The commercial is the third installment in Burger King’s “Confusing Times” campaign. The campaign puts the “confusing” thoughts of the population front and center – and the latest focuses on those of children.
The 80-second film, directed by David Madrid, is promoting Burger King’s plant-based menu, including the meat-free Long Chicken sandwich. It sees kids ask questions like “Is a cookie jar still a cookie jar if there are no cookies in it?” and “why did dad spend all this money on a car if only the front windows open?”.
Towards the end of the ad, a child’s voice says: “It’s all a little confusing these days, my friends. The perfect days to try Burger King’s Plant-Based Long Chicken that dad says tastes exactly like… A Long Chicken.” The child then asks: “Does this count like a vegetable?”
The ad is currently airing in Latin America. It will reportedly be adapted for other countries and released globally at a later date.
Burger King goes plant-based
The advert comes amid a rapid expansion of Burger King’s plant-based options across the world.
“This year’s campaign is coming back to the origin of Burger King’s leap in the plant-based segment, which started with the plant-based Whopper and has been steadily expanding ever since,” Sabrina Ferretti, Burger King’s Head of International Marketing, said in a statement.
“With Colombia adding the plant-based Long Chicken and Nuggets, and countries in Europe offering most of their sandwiches and nuggets with plant-based alternatives, we’re covering everything right down to the plant-based Whopper Jr. This chapter of Confusing Times does a great job of renewing the platform while serving more guests’ needs.”
Burger King is arguably the mainstream fast food restaurant doing the most to embrace plant-based eating. In the UK, for example, it is aiming to make 50 percent of its menu meat-free by 2030.
The chain has also established a number of temporary all-vegan restaurants in a number of countries. The first of these was in London, England, and there have since been openings in Israel, Denmark, and Portugal.
Burger King vegan menu
The chain’s plant-based options vary depending on where you are in the world. The Plant-Based Whopper and Chicken Royale are regular additions, but these are sometimes made on the same grill as meat or with non-vegan sauces. You should always check with your server before ordering.
Other meat-free menu items include nuggets, Plant Based Bakon King, and Vegan Royale With Cheeze and Bakon.