Reading Time: < 1 minute 'Being earth-conscious means more than just utilizing responsibly sourced materials' Credit: Vans
Reading Time: < 1 minute

Cult brand Vans is launching a vegan-friendly ‘Earth conscious’ sneaker range. 

The American skateboard and shoe company has debuted its Eco Theory capsule in the US.

Vegan Vans

It features four of the brand’s best-selling sneakers, including its iconic checkered slip-ons and 38 Decon hightops. Prices start from $65.

All sneakers feature an organically grown cotton canvas – made from natural seeds and without the use of pesticides and harmful chemicals – as well as water-based inks and glues.

The collection also features hemp laces – a natural fiber that is ‘durable, anti-microbial, and manages water’.

Vans says this requires less water and acreage to grow, is a pesticide-resistant crop, and extracts metals from the soil.

Moreover, the well-known rubber compound has also been updated to remove 100 percent of petroleum-based/fossil fuel rubber – replacing it with natural rubber.


“Being earth-conscious means more than just utilizing responsibly sourced materials,” Vans said. 

“It means taking a holistic approach to health and sustainability. 

“These key values are the guiding principles in crafting this collection, with the goal being to make a more thoughtful product from the ground up.”

Vans pro surfer Dane Gudauskas announced the launch.

According to Hypebeast, he said: “Sustainability has to be at the forefront of Vans for the future. 

“It’s a fantastic moment to own the space and contribute to a more sustainable way of producing.”

Shop the collection here

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.