Leonardo DiCaprio-Backed Vegan Brand LØCI Unveils Corn Leather Sneakers

LØCI is quickly becoming a well-established shoe brand, using only vegan materials


3 Minutes Read

Plant-based advocate and celebrity actor Leonardo DiCaprio Leonardo DiCaprio regularly invests in sustainable brands - Media Credit: JEP Celebrity Photos / Alamy Stock Photo

London-based shoe brand LØCI has unveiled its latest collection, a line of vegan sneakers made from corn leather. 

According to the brand, the shoes “replicate the luxurious look and feel” of animal leather. They are made from 50 percent maize waste and 50 percent recycled polyurethane, and are said to be 63 percent biodegradable. They are also up to four times more durable than animal leather. 

The new collection is mostly made up of black and white sneakers, with some pairs coming in red, green, and blue. They are all handmade in Portugal, and described as “for the eco conscious trendsetter.”

New Loci vegan trainers made from plant-based corn leather
LØCI The new collection is available to shop online now

The rise of LØCI

LØCI was founded in 2021, and it’s quickly establishing itself as a key player in the plant-based shoe space. Leonardo DiCaprio invested in the brand last year, and its celebrity fans include Ben Affleck, Jessica Alba, and Mila Kunis. 

“We believe that the measure of our success lies in the magnitude of our impact,” said CEO Emmanuel Eribo in a statement. “Today, it is crucial to go beyond creating exceptional products; we are here to drive change. That is why it is always imperative for us to think differently and swim against the tide.”

A pair from the new corn leather collection from Vegan sneaker brand LØCI
LØCI LØCI makes use of recycled plastic to create its shoes

One of LØCI’s USPs is that it uses recycled plastic bottles where possible, while also incorporating materials like recycled nylon and brass, cork, bamboo, and natural rubber replace, rather than animal leather. 

LØCI has claimed that it’s prevented around one million plastic bottles from being discarded. It also donates 10 percent of sales to marine organizations SEE Turtles and Sea Shepherd. 

Leonardo DiCaprio supports sustainable brands

Plant-based advocate and celebrity actor Leonardo DiCaprio
UPI / Alamy Stock Photo This isn’t the first time DiCaprio has invested in a vegan brand

Speaking about his decision to invest in LØCI, DiCaprio previously said in a statement that he was “proud” to support a brand “dedicated to minimizing its environmental impact, and centered around creating cruelty-free, ethical footwear.”

The actor has also supported a number of other sustainable fashion brands, including Vitrolabs and Allbirds. He’s also invested in the cultivated meat sector, as well as Lewis Hamilton’s vegan chain Neat Burger.

Those interested can view the new LØCI maize collection here. Prices for the “corn” sneakers start at $215 (£173), and they are available to order online now.

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