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London’s O2 Arena went plant-based for all six of Billie Eilish’s performances at the venue this week.
The Grammy award-winning musician and activist headlined the 20,000-capacity arena six nights in a row this week as part of her 2025 Hit Me Hard And Soft tour. The O2 adopted an entirely plant-based menu at Eilish’s request, just like it did back in 2022 for her Happier Than Ever tour.
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All vendors within the O2 Arena offered street food-inspired, plant-based dishes on Eilish’s show nights, including chipotle tacos, pizzas, pancakes, burgers, peri-peri “halloumi” wraps, corn naan, Jude’s ice creams, and more. Before each show began, Eilish also narrated a short film about veganism and the many steps taken by her team to make the tour as sustainable as possible.
The entire crew eats plant-based food while on the road, and all of Eilish’s merchandise is made using environmentally friendly practices. Each show featured a dedicated “Eco Village,” where attendees can learn more about the climate crisis and how to mitigate its impact.
Eilish has also encouraged fans to travel to shows using public transport rather than driving, and even put together maps of plant-based restaurants near the venues for people to try out.
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‘All I heard was people praising how delicious the food was’
Support + Feed, an organisation working for a global shift to an equitable plant-based food system to fight the climate crisis, was also present at all six of Eilish’s shows. The charity was founded in 2020 by Eilish’s mother, Maggie Baird, to champion plant-based food security.
“Anyone who knows Billie Eilish will know that she is a passionate plant-based advocate,” said Darrell Sawczuk, social media manager at Plant Based News (PBN) and volunteer with Support + Feed. “So it was amazing to see that her and her team implemented a fully plant-based menu at the O2 six nights in a row!”
Sawczuk said that Support + Feed had more than 200 people pledge to eat plant-based for a month after speaking with the team at just one show out of six. The venue also had QR codes “all around,” encouraging attendees at each show to try eating plant-based.
“There is a lot of negative mainstream media coverage about the decision to turn the O2 plant-based, however, as someone who was there volunteering on one of these dates for Support + Feed I spoke with hundreds of people, all of whom were very supportive of Billie’s decision to make all the food plant-based,” added Sawczuk. “Billie’s fans are naturally already very passionate about the climate, so they absolutely understood and agreed with the decision. I heard no one complaining, and in fact, all I heard was people praising how delicious the food was. Billie and her team are leading the way by setting an example for other artists to follow in a bid to be more planet-friendly.”
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