Reading Time: < 1 minute 'Meat Me Halfway' looks at why people go vegan, and why they don't Credit: Adobe. Do not use without permission.
Reading Time: < 1 minute

Concerns about the planet have motivated a growing number of people to ditch meat or go completely vegan. A new investigative documentary explores just this.

It looks closely at not only why people go plant-based, but why they don’t. Ultimately, Meat Me Halfway aims to ‘create some common ground at the dinner table’.


The film, released this year, features multiple segments from experts in favor of plant-based diets.

But Meat Me Halfway maintains that dietary change ‘doesn’t have to be all or nothing’.

It’s part of director Brian Kateman’s Reductarian Movement. Kateman founded the movement in an attempt to welcome meat-eaters into the plant-curious space.

According to the movement, a ‘reducetarian’ is different from a flexitarian, in that flexitarians ‘primarily eat plants’ with ‘occasional’ animal products. In contrast, ‘reducetarians mindfully and gradually reduce their consumption of these animal products with respect to their own diet’.

Meat Me Halfway also acknowledges how racial and economic inequality can mean that completely ditching animal products isn’t viable for some people.

‘Meat Me Halfway’

Executive Producer Madelaine Petsch spoke about the movie on The Tonight Show With Jimmy Fallon. “I’ve been raised plant-based and I never wanted to ever shove those beliefs down people’s throats. But I also want to give them the tools and information to make their own educated decisions.”

Other documentaries encourage people to stop consuming animal products altogether. What The Health, Earthlings, Cowspiracy, and The Game Changers for ethical, environmental, and health reasons.

You can watch Meat Me Halfway on Amazon, DirecTV, Google Play, YouTube Premium, and more. Click here for the full list.

Jemima Webber

Jemima is the News Writer for Plant Based News. She was previously Senior Editor for another vegan media outlet, and is currently studying a Bachelor of Psychological Science. Originally from Australia, Jemima now lives in Utrecht in the Netherlands with her dog Levi, and loves writing music in her free time.