Vegan meat VFC founders VFC co-founders Adam Lyons and Matthew Glover challenge the meat industry to step up. - Media Credit: VFC

Chicken Meat Has Twice The Climate Impact Of Vegan Version, Analysis Shows

VFC is calling on meat companies to release their own data, and take meaningful climate action

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2 Minutes Read

In a bid to improve transparency surrounding sustainable consumption, VFC has released an independent assessment of its vegan meat products.

Matthew Glover, who co-founded VFC in the UK in 2020, commissioned Mondra to conduct the research. Mondra assesses supply chain data to determine the environmental impact of food industry players.

In its analysis, Mondra compared VFC’s vegan fried chick*n fillets to animal-based southern fried chicken fillets. Both products are produced and sold in supermarkets in the UK.

The organization discovered that, gram-by-gram, the animal-based products had twice the climate impact compared to the plant-based options. Further, conventional meat used 24 times more freshwater and had 20 times the negative impact on biodiversity.

VFC environmental data
VFC The analysis looked at the climate impact of traditional chicken meat and vegan alternatives.

Mondra asserted that if the UK’s meat-eating population opted for VFC Fillets over southern fried chicken – for just one meal a week for one year – various environmental benefits would ensue.

The equivalent to 99.8 million showers’ worth of water would be saved, Mondra stated. Additionally, 9.3 tons of methane would not be expelled, and the emissions generated from driving 73.2 million miles in a car would be spared.

Finally, 3.8 million chickens’ lives could be saved, the analysis concluded.

Meat production data

In a statement, VFC’s Glover called on companies in the meat industry to follow suit by releasing their own environmental data.

“We know that the meat industry is causing significant and widespread damage to our climate, waterways, wild spaces, and wild animal populations. Their commitments so far amount to little more than tinkering with the existing system, and that’s not good enough.

“We need these companies to be honest about their impacts, and then to expand their investment in, and their production and promotion of, meat-free foods,” Glover said.

He added: “We created VFC specifically to spare the lives of animals, but, as an ethical company, we also wanted to understand how our products impact the planet.

“So, to achieve an A grade across the entire range of VFC is fantastic news, and shows once again the powerful impact we can have when we choose vegan foods over animal-based foods.”

VFC is available in Tesco stores across the United Kingdom and via their website here.

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The Author

Jemima Webber

Jemima is the Head of Editorial of Plant Based News. Aside from writing about climate and animal rights issues, she studies psychology in Newcastle, Australia (where she was born).

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[…] Luckily for KFC fans, there’s a kinder alternative. “There is a better way to make great-tasting food, one that requires no farms or slaughterhouses, and minimizes our impact on the planet,” VFC’s Reilly said. (Conventional chicken meat has twice the climate impact of VFC’s version).   […]

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