vegan environmentalist and investor Prince Khaled Prince Khaled's latest venture aligns with his environmental goals. - Media Credit: Supplied

Prince Khaled Joins Plant-Based Investment Firm, Helping To Save 89,000 Tons Of Methane A Year

Environmentalist Prince Khaled aims to make healthy living more accessible

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2 Minutes Read

Prince Khaled bin Alwaleed just became a Strategic Advisor for Eat Well Investment Group.

The publicly traded investment company is ‘fully committed to the plant-based sector’, a press release said, and has an overarching mission of transforming the meat and dairy industries.  

Making healthier living more accessible

It’s a focus also shared by Prince Khaled.

The Saudi prince, who is the CEO of KBW Ventures, frequently backs plant-based startups. It’s part of his goal to tackle food security, the climate crisis, and animal welfare.

“This past year, Eat Well Group sold over 26,000 tons of pure plant-based protein to over 35 countries worldwide, offering better nutrition, and greater food security,” Prince Khaled said in a statement sent to Plant Based News.

“The environmental benefits alone save more than 89,000 metric tons of methane which is a leading contributor towards global warming. I’m delighted to be a part of the mission to put healthier living in reach of more people.”

Eat Well has already supplied 26,000 tons of plant-based protein to 35 countries. Credit: Adobe. Do not use without permission.

President of Eat Well, Marc Aneed, said the company is ‘incredibly honored’ to welcome the prince onboard as a strategic advisor and shareholder. 

Eat Well’s Barry Didato added: “Prince Khaled is that rare visionary dedicated to truly making the world a better place.”

Prince Khaled bin Alwaleed

Prince Khaled became vegan more than 10 years ago – initially for health reasons, but later for ethical concerns too. 

Since then, the environmentalist has shown support for a myriad of companies working toward an animal-free future. KBW Ventures’ portfolio includes vegan restaurant chain Veggie Grill, plant-based meat brand Beyond Meat, and dairy-free milk brand Ripple. 

Meat-free jerky brand Moku Foods, and cell-based seafood company BlueNalu are also part of the company’s portfolio. 

Disclosure: Prince Khaled bin Alwaleed is an investor / shareholder and Director of Plant Based News Limited.

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The Author

Jemima Webber

Jemima is the Head of Editorial of Plant Based News. Aside from writing about climate and animal rights issues, she studies psychology in Newcastle, Australia (where she was born).

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