Reading Time: < 1 minute 'Backing from an athlete like Smalling further bolsters Heura’s nutritional credentials' Credit: Chris Smalling
Reading Time: < 1 minute

Former Man United star Chris Smalling has invested in vegan meat brand Heura.

The pro footballer has reportedly financed the Spanish company with a ‘six-figure sum’. No specific details on the capital amount have been released.

Heura

Last month, the brand announced the launch of its first-ever investment round to the public. 

It debuted an equity crowdfunding with CrowdCube, allowing the general public to donate varying amounts from €20-€50,000.

At the time of writing, the crowdfunding has exceeded its €1,000,000 target threefold; with 3,011 investors raising a total of €3,999,139.

Marc Coloma is Heura’s co-founder. According to City A.M, he said: “Backing from a top athlete like Chris Smalling further bolsters Heura’s nutritional credentials, which are second to none.

“We’re thrilled to have Chris on board and look forward to working towards a plant-based future together, one which is better for our planet and our health.”

Chris Smalling investments

This isn’t Smalling’s first time investing in plant-based meat

Last year, the vegan footballer helped start-up THIS raise £3.5m following the launch of a Seedrs crowdfunding campaign.

Founded by Andy Shovel and Pete Sharman, THIS sells a range of ‘hyper-realistic’ meat alternatives.

In a statement sent to PBN, Smalling said: “I’ve been really impressed with what Andy and Pete have achieved in such a short time. 

“They’ve created a killer brand with amazing products. [I’m] Thrilled to be part of their journey.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.