St. Trinian’s Star Lily Cole Says Fewer People Would Eat Meat ‘If They Knew It Was Causing Deforestation’

British actor and model Lily Cole says fewer people would eat meat if they knew it ‘directly caused deforestation‘. 

The St. Trinian’s star made the comment in a recent interview with UK news giant i.

Lily Cole interview

She said: “All deforestation is economic… No one’s cutting down trees because it’s fun to cut down trees. They’re cutting down trees because you make more money cutting down trees than not cutting down trees…

“I think a lot of people wouldn’t eat meat or buy leather products if they knew it was directly causing deforestation in the Amazon.”

Cole concluded by saying there is sometimes a ‘disconnect between our choices and their impacts’. 

Climate crisis book

Last year, the celeb published her book Who Cares Wins – which highlights solutions to the ongoing climate crisis.

It features topics such as fast fashion, fast food, and renewable energy, as well as features interviews with stars including Stella McCartney and Elon Musk.

“Who Cares Wins is a rousing call to action that will leave you feeling hopeful that we can make a difference,” the book’s description reads.

“We’re the ancestors of our future: a generation that will either be celebrated for its activism or blamed for its apathy. It is for us to choose optimism, to make changes, and to create the future we want.”

You can read the full interview here