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US retailer Walmart has announced the launch of a number of new plant-based products, including boxed mac and cheese and oat milk ice cream.
Read more: Supermarket Chain REWE ‘To Open All-Vegan Store’
The new products are part of its new private label, named bettergoods. While bettergoods isn’t entirely vegan, it does feature a number of plant-based food items that are identifiable by their green packaging.
The majority of the items in the bettergoods range cost less than five dollars, meaning many of them are cheaper than traditional alternatives.
“Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience,” said Walmart’s Senior Vice President of Private Brands, Food, and Consumables, Scott Morris, in a statement. “The launch of bettergoods delivers on that customer need in a meaningful way.”
Read more: IKEA Brings Plant-Based Hot Dogs To The US – And They’re Cheaper Than Meat
Walmart’s new plant-based options
One of the key releases highlighted by Walmart is the range of oat milk frozen desserts. These cost $3.44 for a pint, and come in Mint Chocolate Chip, Blueberry Swirl, and Salted Caramel.
The retailer has also launched its own vegan cheese, which Walmart says has an “incredible cheesy pull when melted.” This costs just under four dollars. Boxed mac and cheese is also on offer.
Some bettergood plant-based products are in stores now. Walmart told Plant Based News that it will continue to roll out new launches in the coming months.
The launch comes amid rapidly growing interest in plant-based alternatives in the USA. It’s thought that four percent of citizens follow a meat-free diet, while one percent are vegan. There are also a growing number of “flexitarians,” who generally opt to eat meat-free for most of their meals.
Read more: Kraft Launches Vegan Mac And Cheese Boxes In Canada
