A vegan butcher says it is ‘blown away’ by the demand for its plant-based meats.
Last week, Faux Butcher became the first of its kind to open in the UK city of Nottingham.
‘Overwhelming’ support
For three consecutive days, Faux has witnessed ‘overwhelming’ support and has sold out of stock – which includes plant-based alternatives to meats such as ribs, chicken thighs, salami, brisket, and more.
“We’re absolutely blown away by the response today,” the business wrote on Instagram.
“We are officially clean out of everything. If you’re in the queue already then we have already accounted for your custom…
“Thank you to everyone who has stuck by the queues, we’re doing our absolute best to speed up the service, naturally COVID restrictions and our brand new premises mean we’re still finding our feet…”
Faux Vegan Butcher
Owners Ritchie Stainsby and Lauren Nally told Nottingham Live its plant-based meat tastes, looks, and smells like the real thing.
The idea behind their vegan butcher’s is to sell plant-based alternatives by size and weight, which will provide an ‘authentic’ experience.
Lauren said: “Die-hard vegans, vegetarians, or anyone without specific dietary requirements can eat and enjoy our products. Maybe people want to go meat-free on Mondays or reduce their red meat consumption.
“This will be a nice way of not completely changing the food you like to cook and enjoy, with the added health benefits.”
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‘its plant-based meat tastes, looks, and smells like the real thing.’
Better to say something like ‘…smells like the animal-based alternatives.’
Describing a plant-based food as not ‘the real thing’ implies that it’s ‘fake’ and we all know how people feel about wanting ‘the real thing’ instead of a ‘fake’ or ‘knock-off’ or ‘imitation’.
Plant-based foods are perfectly real. We’re not going to make these things the new norm if we continue to describe them as second-rate copies of something else.
The business name is literally “faux”
A bit late to get upset about that terminology now.