Vegan Salmon Wasabi Wasabi's latest plant-based launch looks and tastes like salmon - Media Credit:

UK Sushi Chain Wasabi Launches Realistic Vegan Salmon

Wasabi now sells vegan salmon nigiri and uramaki rolls. The launch follows recent concerns about salmon farming's sustainability

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2 Minutes Read

British fast food restaurant chain Wasabi just updated its plant-based menu. The sushi chain now offers vegan salmon, dubbed Zalmon.

Wasabi, which has around 60 locations, announced the launch online.

“Another treat for summer… Our new vegan Zalmon is a tasty, plant-based alternative to one of our most popular sushi sets!?” the company wrote on social media.

“It looks and tastes so much like salmon, even we can’t believe it’s not!?”

The salmon comes in a vegan mini set. The set features plant-based Zalmon nigiri and uramaki rolls, as well as avocado, red cabbage, sweet chilli, and chives. It’s served with soy sauce and a wasabi sachet.

Wasabi also offers a Vegan Hatsu and Maki Set. The dish comes with inari, red pepper, cucumber, and avocado uramaki rolls. It’s combined with a vegan Chi’King Katsu fillet, and is served with mixed leaves, wasabi, and soy and sweet chilli mayo.

Other vegan options at the chain include the Cucumber Hosomaki Set, Avocado Hosomaki Set, Veggie Roll Set, Yasai Roll Set, Seaweed Onigiri, soups, and gyozas.

Wasabi also teamed up with plant-based meat brain Quorn to launch vegan hot bento options, which feature Quorn’s savory fillets and Japanese curry sauce.

Salmon farming

Earlier this month, new legislation effectively banned salmon farming in Argentina. Concerns about sustainability prompted the move, since salmon farming has been linked to antibiotic resistance and the spread of parasites.

Last month, salmon was linked to a COVID-19 outbreak in Beijing. A ‘national boycott’ of the fish followed the discovery.

And in 2019, reports emerged that salmon farming was to blame for ‘starving’ grizzly bears in Canada.

Wasabi’s new vegan Zalmon is available at all of its location, as well as on Deliveroo and Uber Eats.

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The Author

Jemima Webber

Jemima is the editor of Plant Based News. Aside from writing about climate and animal rights issues, she studied songwriting in London and psychology in Newcastle, Australia (where she was born).

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Tasha Schmidt
Tasha Schmidt
10 months ago

If salmon tastes of nothing, then yes, this tastes of salmon! ?

John Wood
John Wood
7 months ago

Tried this out yesterday – it’s amazingly realistic, but why oh why do Wasabi feel the need to add a nasty chemical blue food colouring in their wasabi sachets, and Aspartame in their ginger sachets? I wrote to them in 2019 about this and they just replied that “they are permitted to be used in the EU and they are also listed under FSA guidelines”, so they are “OK”… They could be easily be replaced with safer alternatives, as used by other companies. Makes me wonder what they use to make that orange colour in their vegan salmon and what other chemicals might be lurking in there.

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