PETA Buys 10,000 McPlant Burgers In Unlikely McDonald’s Collaboration
PETA teamed up with McDonald's PETA set out to boost McPlant sales to reduce demand for meat. - Media Credit: PETA

PETA Buys 10,000 McPlant Burgers In Unlikely McDonald’s Collaboration

The charity said the campaign is part of its "ultimate goal" of saving animals


1 Minutes Read

PETA, purported to be the largest animal rights group in the world, has given a short-term sales boost to McDonald’s despite years of conflict between the two organizations.

The marketing strategy saw PETA teaming up with McDonald’s operators in Texas and California to buy 10,000 McPlant burgers, free from dairy cheese and mayo, for a giveaway campaign that began last month. 

The bigger picture

Concerning the unlikely collaboration, PETA shared: “Ordering a McPlant at a drive-through is no biggie to us, but it’s a matter of life and death for cows and perhaps for the buyer…

“PETA’s gift to thousands of people may introduce them to a healthier way to eat and show them how easy and delicious it is to grab a vegan meal these days.”

Joey Blanton, a McDonald’s franchisee in Texas, said that the PETA giveaway resulted in an “uptick” in sales. Blanton told Bloomberg, “PETA bought basically a bulk purchase for them to give away, that alone helped our numbers on the units sold per week.”

Marley Delgado, a coordinator for PETA’s McPlant campaign, also spoke to Bloomberg about the campaign. Delgado explained that the McPlant has the potential to “save millions of animals’ lives, which is our ultimate goal.” They added: “It’s helping sales, getting the word out there.”

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The Author

Riya Lakhani-Kanji

Riya Lakhani-Kanji is a writer and registered nutritionist. She has completed a Bachelor’s and Master’s degree in Human Nutrition and has developed a passion for writing about all things plant-based

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