KFC's Vegan Burger KFC and Quorn are bringing vegan chicken to Europe. - Media Credit: KFC

KFC Is Launching Quorn Vegan Chicken Buckets In Europe

Following the success of their Vegan Burger, KFC and Quorn are working on an exciting new range of vegan chicken products

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2 Minutes Read

KFC and Quorn are set to grow their partnership and bring more vegan chicken to the UK and the rest of Europe.

Back in 2020, KFC teamed up with Quorn—which makes meatless products with mycoprotein—to launch its new Vegan Burger. The menu item featured a Quorn chicken-free patty, coated with the fast-food giant’s signature blend of herbs and spices.

At the time, KFC’s innovation director Ira Dubinsky said: “We’ve worked hard to perfect the flavor and make a Vegan Burger the Colonel would be proud of. It’s the flavor of KFC, just with zero chicken.”

The Vegan Burger was an immediate hit, with one million sold in just one month. 

KFC’s vegan expansion

Quorn has now created a meatless version of the KFC Original Recipe Tender, which will launch in the UK first.

KFC and Quorn are also intending to bring their hit vegan options to Europe, beginning in Germany. Per Food Navigator, vegan chicken buckets and veggie wraps are on the cards.

“The main product we have been working on with KFC is the Original Recipe Tender (known as the Mini Fillet in some markets),” said Quorn’s chief commercial officer Peter Harrison. “They were extremely well received, hence the roll-out of products to new markets.”

He continued: “Ensuring there are delicious meat-free food choices for consumers, wherever and whenever they make food decisions, is key to our mission of providing healthy food for people and planet.”

KFC is one of the world’s biggest fried chicken chains. But in the last few years, it has focused on bringing more vegan options to consumers. In the US, it recently rolled out Beyond Fried Chicken (made with Beyond Meat) to all of its stores.

In 2021, the chain’s US president Kevin Hochman told Bloomberg: “We don’t think that plant-based is a fad. We think it’s something that’s going to continue to grow over time.”

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The Author

Charlotte Pointing

Charlotte writes about sustainable beauty, fashion, and food. She spent more than 4 years editing in leading vegan media, and has a degree in history and a postgraduate in cultural heritage.

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DaBaby
DaBaby
4 months ago

Vegan Chicken?
Are you saying that the chickens are vegans now? Like fr they are supposed to eat corn and seeds… I mean are people feeding hens some turkey for Thanksgiving?

Plant Based News Admin
Editor
Plant Based News Admin
3 months ago
Reply to  DaBaby

It’s a vegan alternative to slaughter based chicken. Made from plants.

gary r fair
gary r fair
4 months ago

vegan burgers, no clogged arteries!

gary r fair
gary r fair
4 months ago

u wouldnt drink cat n dog milk, why cow milk? (makes a nice shirt, billboards,, ect!).

George
George
4 months ago

When will it be live in UK do you know?

Plant Based News Admin
Editor
Plant Based News Admin
3 months ago
Reply to  George

Thanks for your comment, based on press releases it appears it should be this year…

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