More than half of Brits will buy vegan Easter treats this year, according to a new survey.
The 1,000-person poll was conducted by Mexicana Vegan, the plant-based alternative to the UK’s number once spicy cheese.
It found that 54.8 percent of respondents are ‘likely to buy vegan alternative products to traditional Easter food this year’.
The top plant-based alternatives that people will be seeking out to replace are dairy chocolate (48.4 percent), meat (36.4 percent), and cheese (32.3 percent).
Moreover, 22.6 percent of people polled are planning to cook vegan alternatives to the usual Easter Sunday dishes this year. A whopping 47.2 percent cited the desire to be ‘healthier’ as the main reason for going vegan this Easter.
‘We’ve seen demand soar’
Lisa Harrison is the Senior Brand Manager for Mexicana Vegan. In a statement sent to PBN, she said: “So much of our Easter traditions focus on food, whether it’s gifting Easter eggs to friends or family, or indulging ourselves over the long Easter weekend; the highlight being Easter Sunday lunch.
“And with lockdown measures being lifted from 29 March to allow outdoor gatherings of either six people or 2 households, people will be planning their Easter food experiences and what they will be giving to friends and family this Easter.
“It’s great to see that people are strongly considering going vegan this Easter. We’ve seen the demand for our plant-based cheezes soar over lockdown as people seek out healthier alternatives and the need to pursue a healthy diet and lifestyle has never been so paramount as it has been over the last year.”
Vegan Easter eggs
Major supermarket Tesco recently unveiled its biggest free-from Easter range, featuring vegan Easter eggs and chocolate.
The launch features three Free From Easter Eggs: Cluckie The Chocolate Chick, Caramel Easter Egg, and White Chocolate Egg With Strawberry Pieces. All are free from gluten, wheat, and animal products.
Also on offer is the Free From Bunnies and Chickens Adventure Hunt. It includes ten vegan chocolate bunnies and chicks.
You can check out our article on the best 5 vegan Easter eggs you need to try this year