As part of the supermarket’s Free From range, the announcement includes vegan and gluten-free friendly products.
The launch features three Free From Easter Eggs: Cluckie The Chocolate Chick, Caramel Easter Egg, and White Chocolate Egg With Strawberry Pieces. All are free from gluten, wheat, and animal products.
Also on offer is the Free From Bunnies and Chickens Adventure Hunt. It includes ten vegan chocolate bunnies and chicks.
Brand new this Easter is a pack of four Chocolate Hot Cross Buns with chocolate chips. In addition, the range includes spiced Hot Cross Buns with currants and sultanas. The buns are not listed as suitable for vegans but are free from milk and gluten.
Also new for 2021 is the vegan Free From Decorate Your Own Gingerbread Easter Kit. It includes two egg-shaped ginger biscuits with icing and sprinkles.
Both the Free From White Chocolate and Milk Chocolate Buttons are also suitable for vegans.
The products are available from £2.00-£3.50. The company said: “Buying these tempting treats needn’t break the bank. This year, no matter what tickles the tastebuds, there really is something for everyone.”
The launch was designed so that ‘there’s no missing out’.
Many other companies and supermarkets across the UK have released new vegan products this Easter.
Examples include Holland & Barret, Happi Free From, and NOMO.
Shop the Free From range online and in-store.