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Eat Just’s latest product, “Just One,” is a single-ingredient vegan protein powder made with mung beans. It’s available at US Whole Foods Market stores and online from Purple Carrot.
California-based Eat Just is best known for its plant-based Just Egg products, which are also made using the sustainable and nutrient-dense mung bean. According to the brand, its new vegan powder contains 30g of protein per serving, said to be the highest of any comparable product on the market.
“We spent years trying to find a clean, single ingredient protein that could make it a little easier to eat better,” said Joshua Tetrick, CEO and Co-founder of Eat Just. “We’re so excited to see what folks make with it.”
In addition to the original, single-ingredient version, Just One is also available in three additional flavors: Maple + Banana, Chocolate + Peanut Butter, and Vanilla + Chai. The flavored varieties contain 17g of protein per serving and include additional ingredients such as cashews, premium cocoa, and chai spices. All are complete sources of protein.
Read more: Just Egg Is Coming To The UK And EU
US demand for vegan protein powder
Along with its high protein content and minimal ingredients, Just One is notable for its versatility. According to Eat Just, the company’s proprietary technology means that the protein powder gels, emulsifies, leavens, and binds, without adding density or grittiness.
“My chefs and I have fooled around with Just One in our kitchens for the last six months. We’re in love,” said Andrew Zimmern, a chef, restaurateur, and TV personality. “From pumpkin bread to mushroom meatballs and silky smoothies, this single ingredient can do it all. It’s best in class.”
Eat Just noted that approximately 85 percent of Americans would like to consume more protein in 2025, while 81 percent say it is important to them to purchase clean-label foods. In March, a survey found that 87 percent of Americans incorrectly believe animal products are an important source of protein, despite vegan protein being at least “as effective.”
Read more: Study Finds No Difference In Muscle Fiber Protein Synthesis Between Vegan And Omnivore Diets
