Deliveroo And Burger King Team Up For Meat-Free Monday Campaign The food giants have been working to cater to demand for vegan takeaway - Media Credit: Adobe. Do not use without permission.

Deliveroo And Burger King Team Up For Meat-Free Monday Campaign

Deliveroo will launch more Meat-Free Monday campaigns throughout the year

By

2 Minutes Read

Deliveroo has teamed up with Burger King to launch a Meat-Free Monday campaign for a limited time. The leading food delivery company announced it will launch several more promotions for plant-based dishes throughout the year.

Burger King

The initiative will run every Monday from August 9 to September 13, excluding Bank Holiday Monday.

During this time, those who spend at least £15 at Burger King on the Deliveroo app will receive a free Vegan Royale.

The burger features a crispy plant-based chicken patty made by The Vegetarian Butcher. It comes on a toasted sesame seed bun, along with iceberg lettuce and vegan mayonnaise.

The burger, which launched in April, is certified by The Vegan Society.

It’s part of Burger King’s efforts to add more plant-based options to its menu. Burger King UK’s chief executive, Alasdair Murdoch, said the fast-food chain will remove some meat items from its menu. By 2031, Murdoch says half of Burger King UK’s menu will be plant-based.

Vegan orders soar

Burger King’s pledge comes as more people are seeking out vegan fast-food options.

Elena Davis, Deliveroo’s Vegan Category Lead, spoke about the shift in demand at this year’s Vegan Women Summit.

“The vegan and plant-based space has been really interesting for Deliveroo,” she said, as reported by Forbes.

“It’s been the fastest growing category for us for the past three years. And it’s something that we’re not only seeing in London and big cities but also across the UK.”

Vegan food orders on Deliveroo in the UK boosted 107 percent in the first quarter of 2020 compared to Q1 2019, Forbes highlighted.

And by the first quarter of 2021, they had grown 163 percent compared to 2020.

Now, up to 15 percent of pizza and burger orders on Deliveroo are at least partially vegan.

Deliveroo and Burger King’s Meat-Free Monday offer will be available at 283 Burger King restaurants around the UK via the Deliveroo app.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Jemima Webber

Jemima is the Head of Editorial of Plant Based News. Aside from writing about climate and animal rights issues, she studies psychology in Newcastle, Australia (where she was born).

More by Jemima Webber iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments
buttons/scroll-to-top/scroll-to-top-small-active
0
Would love your thoughts, please comment.x
()
x