Delivery Giants Deliveroo And Instacart Report Vast Increase Of Vegan Orders


2 Minutes Read

Deliveroo and Instacart reveal huge increase in vegan and vegetarian orders, indicating a vast shift in demand With an increase in home deliveries following COVID-19, both companies say the rise is set to stay - Media Credit: Adobe. Do not use without permission.

Deliveroo and Instacart are seeing ‘rapidly rising’ vegan orders, as well as a vast increase in plant-based search terms.

This is according to new data presented to Vegan Women Summit (VWS), a global events organization working to empower women.

Vast increase of vegan orders

Experts working for the delivery giants confirmed the shift in demand. 

At a VWS summit, Deliveroo’s Vegan Category Lead Elena Devis revealed that more than half of the UK is expected to be flexitarian by 2025.

“Some people are concerned that the word vegan puts people off. But the data shows the search term vegan is used five times more often than plant-based.”

Elena Devis, Deliveroo Vegan Category Lead

Additionally, half the company’s grocery orders contained vegan items this Veganuary. And, 35 percent of fine-dining restaurant orders include vegan dishes.

Searches for vegan items are ‘dominant’ among customers. They include ‘meatless’, but a shift is also emerging in specifically ‘plant-based’ and ‘vegan’ terms.

Deliveroo and Instacart

And, it’s the fastest-growing category for Deliveroo: hiking at a rate of 107 percent.

‘Some people are concerned that the word vegan puts people off. But the data shows the search term vegan is used five times more often than plant-based’, she added.

Instacart’s Trend Expert Laurentia Romaniuk echoed this. Plant-based milk remains the most frequent choice on the retailer and people are searching for vegan and vegetarian options in a ‘substantial rise’.

Instacart says there’s been a ‘substantial rise’ in people searching for vegan options

Seaspiracy impact

Moreover, they credited cultural influences such as Netflix documentaries including Seaspiracy, vegan celebrities, and Veganuary.

‘When certain big cultural events occur, like the release of Seaspiracy, we see it reflected in consumer demands’, Romankiuk confirmed.

Collaborations with celebrities, such as Veganuary partnerships, are ‘highly effective’ in this, she added.

Veganism is the fastest growing trend at Deliveroo (Credit: Vegan Women Summit)

Over the pandemic, deliveries increased as restrictions forced people to stay inside their own homes. As a result, both platforms experienced soaring demands. This shift is understood to be a permanent one, however.

Devis stressed the importance of plant-based companies being available online in light of this.

You can find out more about Vegan Women Summit here

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.