Co-Op Expands Vegan Range After Slashing Prices To Achieve Price Parity 'We believe it shouldn’t cost you more money to eat plant-based food' - Media Credit: Adobe. Do not use without permission.

Co-Op Expands Vegan Range After Slashing Cost Of Plant-Based Food To Achieve Price Parity

The retailer is adding six new plant-based products under its Gro brand, including cocktail sausages and 'buffalo' wings...

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2 Minutes Read

Co-op is expanding its vegan range after committing to achieving price parity.

The retailer will launch six new plant-based products in time for Summer under its Gro brand.

Co-op vegan range

Customers will be able to choose from meatless burger bites, cocktail sausages, ‘buffalo’ wings, ribs, and a selection of ice creams.

The launch means Co-op will now stock around 35 own-brand fresh, chilled, and ambient vegan products.

Other items include Teriyaki Noodles, Chick’n Kievs, Arrabbiata Ravioli, and more.

Price parity

Earlier this month, the retailer slashed prices of its Gro range to meet carbon neutrality goals.

Some items were reduced by up to 50 percent, such as the GRO Vegan Sausages (was £3.00, now £1.45) and GRO Meat-Free Burger (was £3.00, now £1.35).

Jo Whitfield is the CEO of Co-op Food. She said: “It’s an industry-wide standard that plant-based alternatives are usually priced higher than their meat and dairy counterparts.

“At Co-op, we believe it shouldn’t cost you more money to eat plant-based food. This disparity is unfair to those following vegetarian, vegan, and flexitarian diets.”

Whitfield also said Co-op aims to make its GRO range ‘even more accessible to customers’ to help them reduce their impact on the planet.

She added: “Emissions from our operations and our own-brand products are where we have the greatest responsibility and can make the biggest difference.

“This move is a step in the right direction and we encourage other retailers and brands to consider making the change too.”

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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Rob Dexter
Rob Dexter
1 year ago

Well done, Co-op, this is great to hear. Price parity will make a huge change. 🙂

Darrell Sawczuk
Darrell Sawczuk
1 year ago
Reply to  Rob Dexter

It sure will! Let’s hope other supermarkets take note!

sue higgins
sue higgins
1 year ago

absolutely brilliant that someone as looked into this price change for alternative foods and a nothing thing that is desperate for change is to NOT to put vegan meat produce next to MEAT ! ……..please.

Sarah
Sarah
1 year ago
Reply to  sue higgins

Disagree Sue. My meat eating friends are way more curious if it’s there. Omni’s are way less likely to go down a vegan aisle. If it encourages curiosity, I’ll pick it up from wherever.

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