Reading Time: < 1 minute 'We're excited to give our fans a fun, delicious way to celebrate Earth Day this year' Credit: Adobe. Do not use without permission.
Reading Time: < 1 minute

Fast-food chain Carl’s Jr. is partnering with plant-based brand Beyond Meat

The collaboration will see one outlet in Los Angeles ditch meat on Earth Day and have its ‘first-ever plant-based meat takeover’.

Carl’s Jr. X Beyond Meat

Customers will be able to order a complimentary meat-free item, while stock lasts. Moreover, those not in LA will be able to receive a Beyond Burger for a discounted price of $5 via an email offer.

Patty Trevino is the senior vice president of brand marketing at CKE Restaurants. In an online statement, she said: “We’re excited to give our fans a fun, delicious way to celebrate Earth Day this year with a full plant-based meat experience at Carl’s Jr.

“With nearly one-third of consumers identifying as flexitarian… We continue to innovate on new ways for our guests to enjoy our iconic charbroiled burgers with our Beyond Meat partnership.”

‘Leaders in plant-based innovation’

Moreover, Beth Moskowitz is the chief creative officer at Beyond Meat. She added: “As leaders in plant-based innovation, we are thrilled to partner with Carl’s Jr. to bring this unique pop-up experience to life.

“This Earth Day initiative increases accessibility to a variety of delicious, nutritious, and sustainable offerings that Carl’s Jr. fans will love.”

*The Carl’s Jr. and Beyond Meat Earth Day celebration will take place April 22, at Carl’s Jr. located at 424 W. Los Feliz Rd., Glendale, CA 91204 from 6 am-9 pm. 

** While the menu is 100 percent meat-free, it has not been confirmed which dishes are vegan-friendly

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.