Beyond Meat Launches ‘Juiciest’ Burger Yet With 35% Less Fat Than 80/20 Beef

The brand's latest iteration of its flagship Beyond Burger also contains B vitamins and minerals comparable to the micronutrient profile of beef


2 Minutes Read

Beyond Meat juiciest burger The new product will hit stores across the US starting May 3 - Media Credit: Supplied by Beyond Meat

Plant-based brand Beyond Meat is launching what it describes as its ‘meatiest and juiciest’ burger yet.

The latest iteration of its flagship Beyond Burger boasts 35 percent less total fat and saturated fat than 80/20 beef.

Beyond Meat’s ‘juiciest’ burger

The new patty also contains B vitamins and minerals comparable to the micronutrient profile of its beef counterparts.

Beyond will debut the meat-free burger in grocery stores across the US starting May 3. It will be available as a two-pack, four-pack, and 1lb. Beyond Beef pack. 

80/20 BeefBeyond Meat
Total Fat22.6g14g
Saturated Fat8.5g5g
Beyond Meat VS 80/20 Beef

Dariush Ajami is the Chief Innovation Officer of Beyond Meat. In a statement sent to PBN, he said: “We’re continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. 

“The new Beyond Burger’s rich flavor profile resembles that of ground beef. Extensive testing with our consumers validated this new flavor direction with likeability scoring on-par with 80/20 ground beef burgers.”

‘Delicious plant-based meat’

Moreover, Ethan Brown is Beyond Meat’s founder and CEO. He added: “The launch of the latest Beyond Burger iteration is another strong step forward in providing consumers with absolutely delicious plant-based meat that is better for people and the planet, no sacrifice required.

“It’s my hope that these meaningful advances in taste and nutrition, using only non-GMO plant-based ingredients, will delight existing consumers and invite others to join us in Going Beyond.”

Join The Plant Based Newsletter and we will plant a tree! 🌳

We plant a tree for every signup. You’ll receive our weekly news round-up and be the first to hear about, product launches, exclusive offers and more!

© 2024 Plant Based News is a mission-led impact media platform focused on elevating the plant-based diet and its benefit to human health, the planet, and animals. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.