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Ambrosia, the UK’s number one ambient custard brand, has launched a plant-based version of its hugely popular canned product.
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Custard is a creamy dessert or sauce typically made by combining milk or cream with egg yolks and sugar, then gently cooking the mixture until it thickens. Ambrosia is a ready-made canned variety that’s stocked in supermarkets across the UK. Ambrosia Plant Based is said to deliver the same creamy taste and texture as the original, without using any animal ingredients. According to Ambrosia, it took three years to develop it. While the custard is made with vegan ingredients, it isn’t certified as such. This is because of risk of cross contamination. (Read more on what “may contain milk” means here).
“We know that people’s diets are changing and it is our job to offer alternatives to suit all tastes and requirements,” Daniel Jalalpour, marketing director for desserts at Premier Foods, said in a statement. “Expanding our Ambrosia range with this new plant based custard will enable households to still enjoy the nation’s favourite ambient custard whether they are looking to cut down on dairy or follow a plant based diet.”
Ambrosia Plant Based launched this week, and it’s available to buy now from selected Morrisons stores.
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The rise of plant-based dessert
Ambrosia is one of many dessert companies to release plant-based versions of their popular non-vegan products in recent years. It joins the likes of Magnum, Ben & Jerry’s, and even Nutella, which announced a non-dairy version earlier this year.
The vegan dessert market was valued at USD $2.9 billion in 2022, and its been forecast to grow to $5.8 billion by 2030. The rising popularity of these products can largely be driven by the growth of veganism and flexitarianism, as well as growing concerns about the health, ethical, and environmental impacts of our diets.
