TV Ads Promoting Junk Food Before 9pm To Be Banned In The UK Ads promoting foods like battered fish and chicken nuggets will not be allowed on TV during certain times - Media Credit: Adobe. Do not use without permission.

TV Ads Promoting Junk Food Before 9pm To Be Banned In The UK

Adverts for food high in salt, fat, and sugar will restricted in the UK


2 Minutes Read

The UK government will soon implement country-wide restrictions on television ads that promote junk food. Adverts for food high in sugar, fat, and salt will not be permitted on TV between 5:30 am and 9 pm in a bid to fight obesity.

According to an NHS report from 2020, the majority of adults in the UK were overweight or obese – 67 percent of men and 60 percent of women. Further, 20 percent of children in year 6 were classed as obese.

Prime Minister Boris Johnson said the NHS costs associated with obesity are ‘vast’.

“I think we’re taking the right approach. I think it’s important that we send out a message. I’m afraid that we do have a national struggle with obesity and we need to deal with it,” he said to the BBC.

“We’ve just seen during the COVID-19 pandemic sadly how obesity can be one of the comorbidities in serious illness. Let’s get a grip on it.”

He added that ‘sending out a signal’ via food advertising is ‘entirely right’.

Junk food ads

From the end of 2022, TV ads promoting foods like yoghurt, ready meals, chicken nuggets, and battered fish will not be allowed outside of the designated time frame.

The new policy applies to live and on-demand programmes. It will not apply to companies with less than 250 employees.

The ban will not limit entire companies; they will still be able to promote their products as long as they are healthy. For instance, sugary breakfast cereals cannot be advertised, but healthy ones made by the same company can.

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The Author

Jemima Webber

Jemima is the Head of Editorial of Plant Based News. Aside from writing about climate and animal rights issues, she studies psychology in Newcastle, Australia (where she was born).

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1 year ago

Wow, good starting move by Britain. Far more to go, but it’s not nothing. And Is this true: 67% of British men and 60% of British women are obese? Kind of makes me wince.

Don James Johnson
Don James Johnson
1 year ago

It’s not the junk food that makes you fat it’s laziness.
Leave the adverts as they are I want to know what kfc or maccies have on offer, if you’re obese then sitting at home counting calories and eating rabbit food isn’t going to do anything.. go for a walk.

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