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Longleaf Valley is a game about saving nature and animals, and it’s set to help do this in the real world by promoting Veganuary to millions of people.
Game company TreesPlease Games will run Veganuary promotions through the game throughout January. It will also advertise the vegan challenge through paid marketing.
Longleaf Valley, a free mobile game, has almost 2 million downloads and more than 100,000 monthly players. TreesPlease expects the paid Veganuary adverts to reach around 75 million impressions.
“As a committed vegan and animal rights activist, I could not be more excited for this collaboration,” CEO and founder of TreesPlease Games Laura Carter told Plant Based News. “By engaging Longleaf Valley players in Veganuary, we’re creating awareness of the impact of animal agriculture on animals, nature and planet. This has the potential to create thousands of new vegans and save millions of animals!”
Read more: The Biggest Veganuary Food Launches For 2025
A mission-driven game
Players of Longleaf Valley are tasked with saving the valley by designing and creating their own wildlife reserve. They must build habitats, rescue animals, and reforest the valley.
Read more: Vegan Guide To ‘Palworld’ Released Following PETA Comments
But the players’ reforestation efforts don’t stop inside the game. TreesPlease Games has partnered with Eden Reforestation Projects, which work with local communities to plant trees where they are needed most. By playing Longleaf Valley, players earn tree tokens. Once they earn enough token, a tree gets planted.
TreesPlease Games is soon to hit the milestone of 2 million trees planted, which the company will celebrate alongside promoting veganism in January. The company says its mission is to be the number one games studio protecting animals and fighting climate change. It believes its players are a “perfect fit” for the in-game Veganuary event because they are already keen to help nature and animals.
Read more: Patrik Baboumian To Release Animal Rights Video Game
