Reading Time: < 1 minute The study has been published in 'Appetite' Credit: Adobe. Do not use without permission.
Reading Time: < 1 minute

Raising awareness of the typical conditions of factory farms may ‘effectively’ reduce individual meat consumption. 

A new study, involving researchers from Standford University School of Medicine, has been published in Appetite.

Factory farm conditions

It shows presenting ‘evidence of the realities of factory farming’ can ‘be effective and consistent in creating individual diet change; at least in the short term’.

Participants were shown content such as ‘graphic footage, articles, documentaries, and virtual reality experiences’.

On average, individuals exposed to a meat reduction tactic were more likely to reduce their meat consumption than those not exposed.

Moreover, 83 percent of the studied tactics were associated with decreased animal product consumption.

‘Effective tactics to reduce meat intake’

Jacob Peacock, Director of the Humane League Labs, is also the co-author of the study. 

In a statement sent to PBN, he said: “We discovered that developing simple, effective tactics to reduce meat consumption shows promising potential to effect widespread diet and lifestyle change.

“In particular, studies that discussed or depicted animal welfare can be most effective, potentially yielding broad societal benefits… [This] includes improving human health, curbing environmental damage, and limiting the large-scale suffering of animals raised for food in factory farms.”

Read the full report here

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.