Sam Jones

Sam Jones is a British plant-based chef, digital creator and culinary influencer best known as the creator of No Meat Disco, a viral social media platform celebrating plant-based cooking that appeals even to devoted meat eaters. Sam launched No Meat Disco with a mission to recreate the flavours, textures and cooking techniques of meat but using plants. After years of loving traditional meat dishes, he shifted to eating plants for environmental, health and ethical reasons and set out to prove that plant-based food can be both nutritious and delicious. His food content, which blends creative vegan recipe development with his personal passion for music and community, has garnered a large following across platforms including Instagram and TikTok, with a combined audience in the millions. Sam’s accessible approach emphasises fun, flavour and inclusivity, encouraging people to experiment with plant-based cooking without feeling intimidated. Alongside his digital work, Sam has collaborated with major food brands such as Beyond Meat, appeared at live events and is working on a debut cookbook of plant-based recipes designed to be simple, satisfying and rooted in everyday ingredients. Originally from Bournemouth, England, Sam’s culinary perspective has been shaped by his travel experiences and a belief in the power of food and music to bring people together.