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McDonald’s has launched a vegan KitKat McFlurry in Germany.
Just like the fast-food giant’s signature dairy dessert, the new plant-based option features a soft ice cream base. It also comes with a sweet strawberry sauce and vegan chocolate KitKat wafer pieces.
While McFlurries are one of McDonald’s most popular menu items, historically, the chain has only offered the sweet treat with dairy ice cream. But in 2020, that all changed. McDonald’s Germany started offering vegan sorbet, which could be ordered in McSundae or McFlurry format and topped with vegan Oreo pieces.
According to Susan Schramm, McDonald’s Germany’s marketing director, the new dairy-free ice cream McFlurry is part of the chain’s mission to do better for the “company and our planet.”
“Vegan and vegetarian meals have not been a niche trend for a long time – and we as a brand also want to and will continue to develop here,” she said in a statement, before adding that “becoming better also means breaking new ground.”
She continued: “Our new vegan chocolate soft serve combination brings even more variety to our colourful McFlurry world and thus meets the exact taste of our dessert fans.”
McDonald’s offers more vegan options
Germany isn’t the only location where McDonald’s seems to want to do “better.”
In the UK, the chain offers the vegan McPlant patty. In China, it offers meatless pork. And in the US, the fast-food giant has partnered with the vegan brand Beyond Meat.
Plus, in Shropshire, England, McDonald’s recently opened its first-ever “net-zero” restaurant. The renewable energy-powered location features a drive-thru lane made with old car tires, chairs made with old plastic bottles, and cladding made from old computer equipment.
Beth Hart, a spokesperson for McDonald’s, said at the time that the Shropshire spot would “act as a blueprint for future new builds.”
And perhaps vegan McFlurries will be a menu option in locations outside of Germany soon. Hart also hinted that a more sustainable McDonald’s menu could be on the horizon.
She said: “I can’t speculate on what the McDonald’s menu will look like in the future, but I think it will look very different. We might see more plant-based items on the menu. It’s not so much about influencing choice but offering alternatives.”
