Plant-Based Meat Sales Surge By 23% When Sold In Meat Aisle, Says Study

Reading Time: 2 minutes Plant-based meat sales increase by an average of 23 percent when sold in the meat department, a new study shows. The research was done by the Plant Based Foods Association (PBFA), an association representing 170 plant-based food companies, and U.S retail giant Kroger. Study To test how placement affected sales, the organizations placed all plant-based […]