Impossible Foods Hits Back After New York Times Ad Brands Its Products ‘Hyper-Processed’

Reading Time: < 1 minute Impossible Foods has hit back after Lightlife, a plant-based brand owned by meat giant Maple Leaf Foods, branded its products ‘hyper-processed’ in a full-page ad in the New York Times. The advertisement, which also criticized Beyond Meat, said: “Enough with the hyper-processed ingredients, GMOs, unnecessary additives and fillers, and fake blood… “People deserve plant-based protein […]