‘Februdairy Was A Complete Misfire’ Says Market Analyst

Reading Time: 3 minutes Pro-dairy industry initiative ‘Februdairy‘ has been labeled a ‘complete misfire’ by a market analyst. The campaign was inspired by the success of Veganuary – which encourages people to try a vegan diet throughout January. It aimed to promote a positive image of dairy farming, using the Februdairy hashtag. The hashtag was hijacked by vegans who […]