Reading Time: 2 minutes The video was met with mixed responses, some hailing it a step in the right direction. Credit: Instagram
Reading Time: 2 minutes

Famous chef Gordon Ramsay, who is widely known for his love of meat, stunned his 11 million Instagram followers by announcing: ‘I’m turning vegan’.

Ramsay, who regularly takes to TikTok to mock at-home-chefs and vegans, made the announcement in a vegan cooking tutorial. The viral video garnered one million views in less than a day.

Vegan steak

‘Hi guys it’s Gordon. I’ve got a confession. After three decades of cooking, hundreds and hundreds and thousands of hours behind the stove… I’m turning vegan’, he said via his Instagram.

It shows him char an aubergine, adding oil and seasoning before basting it in a red wine and vegan butter jus.

At the end of the video, Ramsay jokes that he’s only turning vegan ‘for lunch, only’.

Upon sharing the recipe, he says ‘you won’t believe this juicy steak is vegan’.

‘For lunch only’

Ramsay teased the tantalizing recipe, garnering millions of views on social media as a result

Gordon Ramsay’s recipe

The recipe calls for a rub made from cumin seeds, mustard seeds, and peppercorns, and extensive roasting in the oven.

Ramsay garnishes it with shiitake mushrooms and creamy garlic mash, as well as a caramelized Veggie Demi Glaze.

For additional flavor, age the aubergine overnight with a sprinkling of the rub and drizzling of jus, he recommends.

Social media reaction

Upon posting the video to his TikTok, Ramsay wrote ‘That Vegan Teacher where are yo- oh wait’. This is a nod to the banning of viral vegan TikToker, That Vegan Teacher.

On Instagram, the reaction was positive with many praising the chef on making ‘a start’. One user wrote: ‘For lunch is cool, step by step’, whilst another claimed veganism is in fact ‘more than just a diet’.

‘If you want Gordon to be vegan show him why he is against abusing animals’, another added.

The chef has made moves towards accepting plant-based diets over the past few years, by adding vegan options in his restaurants. He’s openly accepted the rise in popularity and said in the past that the food industry ‘must adapt’.

Emily is a News and Features Writer for Plant Based News. She has previously worked as a journalist in Devon, UK, reporting on local issues from politics to the environment.