Reading Time: 2 minutes 'We believe this data is hugely positive for the vegan movement' Credit: Andrew Parsons / No 10 Downing Street
Reading Time: 2 minutes

A third of Brits believe the government should promote plant-based diets to help fight the climate crisis.

Data released by The Vegan Society shows 32 percent of Brits would back policies that ‘actively encourage people to slash their meat, dairy and egg consumption’.

Of the 2,000 respondents who supported the promotion of plant-based diets – 61 percent said they’d back public awareness campaigns on the health and environmental benefits. Also, 60 percent believe there should be at least one plant-based, healthy meal on every public sector menu.

Moreover, 55 percent felt there should be financial incentives and support for more UK-grown, high-protein crops such as beans. 53 percent said they want to see ‘packages of support’ to help farmers transition away from animal agriculture.

‘Hugely positive for the vegan movement’

Louisianna Waring is the Insight and Commercial Policy Officer at The Vegan Society. In a statement sent to PBN, she said: “We believe this data is hugely positive for the vegan movement.

“It’s fantastic to see that [so many people] are listening to the science on the impact of dietary choices.”

Waring then concluded: “Many of the climate solutions on offer can only be achieved if implemented together. Promoting plant-based diets is one solution that unlocks several others including reduced deforestation and less water use.”

Plant-based diets

Earlier this year, Boris Johnson faced calls to ‘set an example to the nation’ by going plant-based.

A group of doctors and healthcare professionals from Plant Based Health Online urged the politician to make the switch.

The online healthcare service says the PM should ‘understand the importance of a healthy plant-based diet for human, public and planetary health. It says this would, in turn, provide cost-saving benefits to the NHS’.

Moreover, PBHO added: “This would also tie in with the government’s 10-point plan. [This] lays out measures to scale up the nation’s climate ambition, as well as a new obesity strategy to improve the overall health of the UK population.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.