The US-based vegan chef and author, who cofounded the By CHLOE chain in 2015, said that she’s “beyond ecstatic” to open the “all day café” on the corner of Bleecker and MacDougal, the same place she opened her original restaurant almost a decade ago.
“There are no words to express how grateful I am for this incredible opportunity and the amazing team who has helped turn this dream into a reality,” she wrote on Instagram. “We’ve been working around the clock to create a truly special place that I hope will become one of your favorite neighborhood spots.”
CHLOE opened its doors on July 16, 2024. Its entirely vegan menu features “classic eats with thoughtfully sourced ingredients.” Menu fixtures include plant-based burgers, salads, mac and cheese, cakes, and cookies.
By CHLOE previously had branches across the US, as well as in London, England, and Ontario, Canada.
The franchise was started in 2015 as an elevated fast food restaurant. Coscarelli, a vegan chef who previously won Cupcake Wars in 2010, teamed up with ESquared Hospitality to open the first branch in Greenwich Village, New York.
Dimple Patel / Alamy Stock Photo By CHLOE previously had branches in London, Canada, and the US
In 2016, Coscarelli was ousted from the company following disputes with ESquared Hospitality. From then on, she filed a number of lawsuits against her former partner and other investors, including allegations that they were misusing her name for the brand. Following a lengthy legal battle, a judge eventually granted Coscarelli 50 percent of the company in 2020. That same year, By CHLOE filed for bankruptcy. In 2021, a group of investors acquired the business, rebranding it as “Beatnic.”
Coscarelli referenced the legal issues in her Instagram announcement about the new restaurant. “I still remember leaving our flagship store for the last time and feeling an overwhelming sense of unease,” she wrote. “It didn’t seem right to mourn the end when I knew, deep down, that I had only just begun. Standing on the corner of Bleecker and MacDougal, I promised myself that someday, somehow, I would return. And when I did, it would be on my own terms. Well… that day has come!!”
Polly Foreman is the editor of Plant Based News. She has worked as a journalist since 2016, and has written for publications including Heat, Grazia, Closer, Heart Radio, and The Debrief.
She studied International Relations with Political Science at the University of Birmingham, before going on to do an MA in Magazine Journalism at City, University of London. She went vegan in 2014, and has written on a wide range of topics relating to animal rights, veganism, and the environment.
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