Reading Time: < 1 minute 'Wow, so good' Credit: Instagram / Kim Kardashian
Reading Time: < 1 minute

Kim Kardashian has praised Nestlé over its new vegan KitKat

The reality TV star turned entrepreneur recently raved about the dairy-free chocolate in a series of Instagram stories.

Kim Kardashian praises vegan KitKat

Nestlé sent the celeb a box of personalized vegan KitKats – which debuted in the UK earlier this week.

“If anyone knows me, my favorite candy is a KitKat.,” Kim told her 229 million followers: But guys, they’ve called it a ‘Kim Kat’ – the first vegan KitKat! You have no idea how happy this makes me.”

Then, the star, who follows a plant-heavy diet, posted a picture of a half-eaten bar, captioned: “Wow, so good.’

Controversy

Despite the celebrity approval, Nestlé has stirred opinions online for its vegan venture. 

In fact, a poll conducted by Plant Based News found more than a quarter (26.5 percent) of readers would not buy the dairy-free bar.

One social media user vowed to ‘never’ buy anything from Nestlé, adding: “Motive is everything and their motive is money at all costs.”

However, the majority of respondents voted in favor of trying the vegan KitKat – highlighting how difficult it could be to boycott all non-vegan companies.

“Definitely,” one user commented. “More sales could mean Nestlé releasing more vegan products in the future. 

“I also buy most food from Tesco, they’re not a vegan company, same thing?”

Are you facing a KitKat dilemma? Read our in-depth feature on whether vegans should support Nestlé here

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.